Log in  •  Sign up  •  Fri, Sep 5, 2008 2:38 am Pacific Time

Marketing without Advertising

Marketing without Advertising. The guide's latest edition is updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs. Phillips and Rasberry walk through the reasons that advertising should be a small business's last choice in marketing and personal recommendations should be the first choice; they explain how businesses can most effectively woo those recommendations.
 
Comments

Post new comment

  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <img> <sup> <br> <sub> <u> <strike> <b> <i>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

13 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.