For over 20 years, Apple's advertising campaigns have become almost as unique and interesting as their retail products, and "Movies in Your Pocket" was no exception. To promote the movie function of the iPod, select cinemas actually miniaturized the movie going experience.
Beginning with movie posters, smaller than normal size posters were hung on the walls of the cinemas.
Along with this, the campaign featured tiny boxes of popcorn that read the campaign slogan, "iPod: Movies in Your Pocket."
There was even an iPod sized movie trailer that played on the big screen.
See, good things really do come in small packages.
What do you think?
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007
Source: Ads of the World