I gotta hand it to advertising firms out there. While some products are so well known that consumer product awareness has become iconic (I'm talkin' to you McDonald's), other products need something of a push.
Cleaning products fall into this area. I mean, really. They all pretty much do the same thing. Spray the mess, wipe the mess. Tada! Clean.
So how do you catch a consumer's eye when endeavoring to market the next great bleach/ammonia/scary-will-burn-you chemically based cleaner? You create some pretty strange, unique ads, that's how.
Cleaning Ad #1: Method Window Cleaner
"Lay off the hard stuff," the ad proclaims. And this window cleaner actually does so by cutting down on the amount of isopropyl alcohol in its ingredients. Cute campaign as well-quite clever.
Cleaning Ad #2: Domestos Toilet Bowl Cleaner
"You are not alone," states the tagline. I'm not sure what disturbs me the most about this ad: The fact that something nefarious is watching the kid from inside the toilet or the twisted way in which the kid is represented. I mean, just look at his arm! While I think it's supposed to look like the kid is leaning on the counter, to me it just appears that his arm is on backwards...
Cleaning Ad #3: Magistral Dishwashing Liquid
It took me a few moments to figure out this ad. For a second I thought they were taking advantage of some poor, deformed woman for the sake of collecting a few bucks on the product.
Then I realized that we, the reader, are the clean glass being held in her hand, and that the mutation of her face is caused by the beveling of the glass itself.
Kind'a neat. But confusing...
Cleaning Ad #4: Windex
This just plain rocks! What more can I say. I love the entire concept.