10 Food Trends For 2011 Predicted By The Experts!
There's SIAL, the organization which gives all food producers and related industries many chances a year to strut their stuff in around the world... Technomic, a leading food service research and consulting firm... Mintel, food and drink research analysts, and several other food consultation and analysis experts.
For 2011, they all propose what's going to thrive for the food industry and consumers alike, agreeing on some points, but not on others. I just thought I would peek into each of their crystal balls and pitch you a few of their curves....
1. Men Will Do The Shopping & Cooking!
This prognostication is based on trends in the workforce, which Mintel says is shifting towards women being more qualified (than men?) and working longer hours. One can only guess what men will buy for their families and how "macho-cheffing" will impact our dinner tables, but I'm very willing to find out.
2. Pies Instead of Cupcakes
Mini-pies will replace cupcakes, proposes hotel marketing consultant Andrew Freeman, and anything should be tried in them... but please make a good crust! The small size will make gourmet cooking a bit more affordable and just who can stand to eat another cupcake?
3. More Cocktails On The Drink Horizon
With gusto, says Technomic, let's drink. Retro-cocktails with gin or bourbon, craft beers (glad they're not out of fashion yet), and especially new sangrias, which may just show up at your favorite Denny's. Warning: You may feel like you're drinking something healthy when you swish a sangria around your mouth, but watch out for those incredible hangovers.
4. One-Item Pop Ups and Restaurants
Of course, this trend has been around for awhile in the fast food industry, but specialization seems to be even more relevant to mom and pop start ups. Bagels, pizza, hot dogs, barbecue, tacos, and potato shops are big favorites in urban and suburban areas; but new and singular restaurant themes would open up a new gastronomic adventure for all of us who get cravings.
5. Eco-Friendly Packaging
SIAL and Innova Market Insights noted that if anything needs to change in 2011 it's attention to developing packaging that is healthy for us and the environment. Different methods of freezing food to preserve taste and longevity will be introduced in 2011, as well.
6. Exotic Taste Delights
Greater use of spices, fruit, chili chocolate, honey, wasabi, and ginger, says SIAL. Plus, healthy ingredients such as seeds, nuts, berries, ewes' and goats' milk will be used. And textures will be frothy, crispy, with bits (a la chocolate chip); multi-textured will be the pinnacle. SIAL sure knows a lot about trends.
7. Weight Management Foods
Food Technology is putting its bet on food as a weight management tool. The magazine of the Institute of Food Technologists (IFT) says that food will contain more super fibers, low glycemic sweeteners, and foods that suppress appetite, making you feel full, even when you've eaten less. Foods will also contain more natural and healthy ingredients and be flavored in exotic ways. Just think about a blended fruit latte...
8. Indulge Gluttony
Mintel agrees there will be more of an emphasis on health and weight management food, but the company also sees the other side of the coin. Some companies will "embrace the idea of indulgence and gluttony," said a spokesperson. Others may try to walk the fence, giving into indulgence on one side of its menu and catering to the health conscious on the other. McDonalds is trying to do this, but it's tough with a greasy cheeseburger as your most popular product.
9. Eating Local
This is a trend that will continue into 2011. Eating fruits and vegetables - fried will be in - meats, chicken and other foods that are grown locally will be encouraged to lower the cost of transport to the environment. "Growing your own," will be even bigger in 2011, and so will 'cooking your own,' as food trends continue to support our unique heritage and ancestry and we yearn for the comfort foods served at home in earlier times.
10. Consumers Will Become Experts
There will be more information available about the packaging and the contents of each package and consumers won't be willing to accept substitutes in processed ingredients. No more MSG or trans fats. Less salt and sugar will be used as ingredients in process food. Also, a new law that goes into effect in 2011, demands that family restaurants like McDonald's will include nutritional information on their menus... not just somewhere on the wall to the rest rooms.
Here's a list of my sources for this article, in case you want to read more about where food and drink trends are headed in 2011.
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