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15 Absolutely Brilliant Billboard Ads ...Really



Some of the following are great examples of outdoor advertising, specifically billboards, at their best.

1. Bic Razor

 

 

 

 

 

 

 

 

Source: Say no to crack

2. The Economist

Equipped with a sensor to light up when people passed underneath it

Source: Cherry Flava

3. Cingular

 

 

 

 

 

 

 

 

 

 

 

 

Source: Ad Freak

4. Gain

Part of the Irresistible Scent campaign, this 3D billboard has garments hanging and people climbing towards the fresh scent.

 

 

 

 

 

 

 

 

Source: Say no to crack

5. Adidas

Yes, very creative to even be considered a billboard, but this massive 3d advertisement was placed at the Munich airport for the 2006 World Cup.

 

 

 

 

 

 

 

 

Source: Jon Lee

6. Benjamin Moore Paints

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Jon Lee

7. Ford Mustang

These billboards aren’t painted, they're actually created using a special type of semi-transparent material that blurs the scene behind it to make it look like you’re moving really fast, regardless of weather.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Dieinter.net

8. Max Factor Mascara

Nice little billboard that will change once it rains to give the effect that the mascara is leaking.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Ad Blog Arabia

9. Nike

An interactive billboard in which passersby can walk or run on the enclosed treadmill. For every kilometer run, Nike will donate a certain amount to UNICEF.

 

 

 

 

 

 

 

 

Source: Say no to crack

10. Penline Tape

 

 

 

 

 

 

 

 

 

 

Source: billboardom

11. Buckle Up

 

 

 

 

 

 

 

 

 

Source: Daily Dump

12. Nationwide Insurance

Life comes at you fast...

 

 

 

 

 

 

 

Source: billboardom

13. REI Detergent

Another laundry detergent ad, this time for REI, and the ad agency not only utilizes a billboard but the surrounding space as well...stop bleeding colors.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Cerebro Criativo

14. McDonalds

Triple thick shakes and full use of the billboard.

Source: Brand Autopsy

15. Bustop

What percentage of the population do you think is hoping its a windy day?

 

 

 

 

 

 

 

 

 

 

Source: Adverbox

Nice work turning plain old billboards to extremely creative and eye-catching ads. Which is your favorite? Any great ones I missed?

Amy Gifford
Marketing Blogger
InventorSpot.com



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Comments

the moore paint is just

the moore paint is just brillant.

 and i like very much also the nike treadmill, it's the only one truly interactive, cleverly using passing-by people for free to promote the brand, how smart !


Tavla

nice good


Ford Mustand Billboards are BOGUS

They're both the same Photoshopped billboard. and where's the scaffold behind the billboard holding them up? Invisible? Besides, that's an awfully small billboard in the desert and awfully low to the ground.


adidas

That's a large billboard!. Is it still standing overthere?


those were just student

those were just student work. i saw them elsewhere.


Nice ads

Great creative ideas. REally love these.

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update

Very nice. Have some more pictures/billboards yet?


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