2015 Prediction For Top Digital Job: ‘Paid Social Specialist’

Social media is experiencing a metamorphosis of sorts. There’s a new trend being led by a number of new social networks that have shifted the paradigm of organic (non-paid) user-generated content to a paid monetization model. To address this new sphere of influence, it’s my prediction that jobs will be created by companies and brands that want to benefit from these new networks, as they did previously with sites like Twitter and Facebook

Digital Feudalism

By targeting Facebook specifically, namely due to its 1.3 billion users, coupled with its global reach and longevity on the social landscape, young upstarts think they've built a more effective mouse-trap. And it's their belief they will not only scale exponentially on their own, but will also steal some market share from the biggest, baddest bully in the virtual schoolyard - who up till now has blatantly relied on its users' content, but hasn't pay them a red cent for the privilege.

Other critics, like futurist and social scientist Marina Gorbis have gone as far to describe Facebook’s control over it users as a new world order of ‘digital feudalism.'

"We, the armies of digital peasants, scramble for subsistence in digital manor economies, lucky to receive scraps of ad dollars here and there, but mostly getting by, sometimes happily, on social rewards — fun, social connections, online reputations. But when the commons are sold or traded on Wall Street, the vast disparities between us, the peasants, and them, the lords, become more obvious and more objectionable,” asserts Gorbis.

Tsuppose there’s an alternative

So following through with this analogy from the Middle Ages, in steps Tsu, complete with its fun wordplay and its savvy founder whose known to his members simply as @Sebastian. He is a thought leader who adamantly believes in not only paying his users for their content, but also for their ability to recruit more folks to the network on both a micro (family tree) and a macro level (ecosystem at large).

It’s a recruitment process that’s based on an innovative MLM schema. The subsequent financial payouts are determined by an algorithmic formula that divides up 90% of the sites incoming ad revenues which is subsequently distributed to its members on a daily basis (for more detail on this formula, see: “Is The New Social Network Tsu An MLM?”).

'Paid Social' Emerging. . .

More social networking sites with variations on this theme have since come into existence over the course of the last 16 months or so. Prior to Tsu came Bubblews, BonzoMe, BitLanders and on the heals of Tsu, the latest to emerge was MyLifeBe haling from Prague.

There's also a number of beta hotbeds just ready to hatch a slew more, so this trend is not going to dissipate any time soon.

So how does Corporate America harness this new world of social endeavor?

Remember SEO & SEM?

Well, if anyone remembers back just a little over a decade ago, when Search Engine Optimization (SEO) was the new kid on the digital block, there were two approaches that surfaced for companies to manage search on the Web.

One was focused on the organic use of keyword placement on websites to direct traffic via SERPs (Search Engine Results Pages) and the other was geared towards paying for those keywords through Pay-Per-Click (PPC) campaigns - essentially paid advertising. The latter called Search Engine Marketing (SEM) was almost inclusively reliant on the Google Adwords tool, since Google controlled  -- then and still does to this day -- the greatest percentage of searches on the Web.

Add ‘Paid Social” to the Resume?

The comparison of people hired for ‘Paid Search Specialists' back then is very similar to today’s evolving landscape - and it goes to the heart of my prediction — that ‘Paid Social Specialists' will become the top new digital job vied for in 2015.

It’s my belief that companies are going to recruit from these new 'Paid Social' sites members who've displayed an aptitude for 'paid social' and have focused on this space and worked it on a daily basis. These are folks that will know how to exact the nuances that are going to benefit a company's involvement on these sites. And companies that are eager to hire are going to look for those who’ve already made a name for themselves on Tsu and some of the others mentioned in this post.

Similar to how brands and SMBs used Twitter and Facebook in the past to promote their products and services, these same firms will now be looking to employ these new specialists to deliver bigger and better results from the sites that now PAYS them. And they will be counting on financial improvements where they can attach a quantifiable ROI (return on investment) to the results these folks will be able to produce. Differing from social media, that often gets lumped together with public relations, "Paid Social" like "Paid Search" will be tied intrinsically to a dollar-and-cent return.

Your thoughts readers? Is my prediction spot-on - or totally off-base?

And if I'm on to something, do you see a growing demand for this type of position and is this new role something you, or any of your colleagues or associates would like to specialize in? Have you added ‘Paid Social’ to your resume. Best to do so soon, and you might also want to note just how much money you've made off these sites, as that's going to be a factor. Because if you haven't made any money for yourself, how are you going to prove you can produce revenue for the company looking to employ you? Ah, there's the rub!