Is The 2016 Buick Cascada Convertible A German Wolf In American Clothing?
The Buick Cascada, a stylish four-seat convertible based on a sleek two-door Opel of the same name, is expected to arrive at Buick dealerships as a 2016 model. Autoworkers stateside might not be so enamored with the Cascada, however, as this new “Buick” will likely be a rebadged captive import manufactured in Europe.
So, will a Cascada by any other name sell the same? According to Nick Saporito at GMInsideNews, Buick is looking to boost its reputation as a premium brand and the addition of a niche market convertible is a time-honored method of doing just that.
In addition, importing a badge-engineered Opel Cascada will add to Buick's North American and Chinese rosters a "new" sport-luxury convertible without committing much in the way of investment, tooling or design.
The images accompanying this article depict the Opel Cascada but aside from swapping Opel nameplates and logos for Buick counterparts, the swoopy drop-top should look much the same including its 20” wheels.
Engine choices will center on the Opel's proven 1.6L turbocharged 4-cylinder powerplant, an engine Buick (and other GM divisions) will be using much more of in the coming years.
The Buick Cascada could be arriving at just the right time. According to Derek Kreindler of The Truth About Cars, “the departure of the Volkswagen Eos, Chrysler 200 Convertible and Volvo C30” leaves a significant gap in what is admittedly a low-volume market segment. Considering Buick's getting a smart-looking image car on the cheap, however, the size of the 2016 Buick Cascada's sales may not matter.
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