Shop 'til You Drop - Clever Ads Found at Your Local Grocer

Grocery stores are now a great place to advertise, not only for the store and the products they carry but also for medical centers, tv shows and even nonprofit campaigns.

Here are some of the clever ads being shown at a grocer near you: 


1. Produce Section

To play on the benefit for your eyes of eating carrots, a medical Center in Oman applied stickers to carrots in the produce department at local grocery stores that read "To know what is best for your eyes, come to Magrabi Medical Centers."

Source: Ad Blog Arabia

Another ad in the produce section comes from India; in order to make women aware of the fact that they are at risk for breeast cancer, stickers were placed on a variety of fruits that read, " Do you check your breasts this carefully?"

Source: Ads of the World


2. Shopping Carts and Baskets

To really push the oven baked message, Lays actually attached oven mits to shopping carts and grocery baskets.

Source: Ads of the World

3. Check out

To help promote their delivery service, Stong's Market designed their conveyor belts at check out lines to look like the road.

Source: Ads of the World

4. The Cold Section

CBS used what is now being referred to as "egg-vertising" to promote last Fall's lineup. According to Ads of the World, some slogans used included: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”).

Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”

Source: Ads of the World

5. Grocery Aisles

A Literacy Group in South Carolina was working to get people to donate their books to a large book sale to raise money for the Greenville Literacy Association. On top of placing books on grocery shelves, the campaign also turned a parking garage into a book shelf and a highly traveled stairway into a stack of books

According to Ads of the World, the idea was everybody has books lying around either on shelves, in the corner or under their beds or in closets. You have books lying around - so donate them to a great cause please. All materials for the donation phase had the copy - "Have any books lying around? Donate them to a great cause."

Source: Ads of the World

What do you think? Do these ads in grocery stores effect the way you shop?

Amy Gifford
Featured Blogger