Protecting the Environment with 5 Brilliant Ads

According to their website, the NRDC is the nation's most effective environmental action organization. They use law, science and the support of 1.2 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things.

To share their message, they have been known to use some very creative and nontraditional advertising techniques. Here are 5 of their best:

1. Environment Clocks

In Shanghai, these clocks displaying a variety of animals that are regularly hunted instead of numbers and guns as the hour and minute hands of the clock , were placed near entrances of elevators, subways and other public areas. Wording on the clock read "Stop hunting. No time to delay. NRDC The Earth's best defense."

Source: Ads of the World

2. Environment Soda Can

Also in Shanghai, these soda cans were distributed to promote the severity of a thinning ozone layer. The top of the soda can resembles the globe, and when you open the can, the hole left over is representative of the hole in the ozone layer over the South Pole. The copy on the cans read, "Ozonosphere inanition in the South Pole has become 2950 square kilometers."

Source: Ads of the World

3. Environment Magazine Ad

As opposed to running a page or a spread in a magazine, the NRDC used the edges of the pages of magazines to create an ad, similar to a flip book. Flip the pages of the magazine one way and see a huge and beautiful forest; flipping the other way shows what could potentially happen to all of the green forests if we are not careful.

Source: Kick Bad Habits

4. Environment Matches

To create public awareness and direct people to their website, the NRDC placed images of animals on the sticks of these matches. Watch the effect as the matches burn.

Source: Ads of the World

5. Environment Coffee Cups

These coffee cups are coated with an additional layer of heat sensitive ink, so when hot water, coffee or tea are placed in the mug a new picture is displayed.

Source: Kick Bad Habits

What do you think of the NRDC's nontraditional advertising? Do you think it work? Do you think these are effective or just a waste of recources?

Amy Gifford
Featured Blogger