Choosing a name for
your product can be one of the most agonizing and challenging things
that you will do when it comes to your business. If you choose
wrong, the result can be that your product fails miserably. Here are
five things to do in picking a product name:
1. Brainstorm. Gather together all of the key players of your business or company and have a discussion about the product. What kind of an image are you trying to convey? The product name should reflect the idea behind the product.
2. Make a list of adjectives that describe the product. The adjective is then used to create a name that is derived from that word - something that is basically made up from an adjective about the product. Alive – “Alivia”, alluring – “Allura”, etc.
3. Choose a name
that strikes a chord with you. Does the name hold our interest or
grab your attention? Do you get a gut feeling about the name that
makes you want to choose a particular name? Keep notes on the names
that you like the best and consider them all before choosing one.
4. Keep it extremely simple. The name does not have to be long or complicated. Shorter names are more memorable – Apple, Dell, Google.
5. Research your potential name before finalizing it. Is the name close to another product that is popular? You certainly do not want to be involved in a copyright lawsuit.
If a product becomes popular, the name is something that will define it forever. Not to put any pressure on the people naming the product, but a name choice is extremely important.