Branding is critical to the success of any business. It's more than
just a logo; your brand is an intangible asset. It's the emotions conveyed to consumers when they hear your name. If you aren't reaching your target
audience, now is the time to adjust your branding strategy. The following are 5 ways to improve your brand:
1. Stand for something
What is your organization all about? Are you simply selling a product, or do you stand for something consumers can relate to? Consumers like to know that your company has a passion, and is not just trying to make a quick buck off them.
2. Take pride in your colors
Choose your company colors carefully and wear them with pride. Analyze the competition and establish a color that represents your brand exclusively. Choose wisely because any changes could confuse or put off clients. Great examples of color branding include: UPS (brown), Facebook (blue), Starbucks (green).
3. Continuity is a big deal
Establishing and maintaining continuity is key to preserving the perception of consumers. It starts when you open your doors for business, and won't stop until you close them. Whether it's customer support, email marketing, advertisements, or your company webpage, consumers expect you to deliver an experience that's consistent across the board.
4. Position your brand as a category leader
differentiates your company from the competition and develop a strategy
that positions your brand as a leader in your category. A catchy slogan
isn't going to be enough. Take the time to nurture an emotional
attachment between your brand and your customers and you will surely see
an increase in returning clients.
5. Brand logo reflects your values
Unfortunately, many firms and ad agencies believe branding starts here - this is a mistake. Your logo should be one of the last decisions that you make when it comes to your brand image. It's much easier to choose a logo design that properly represents your image once you've decided on a clear, concise, and long-term vision for your brand. Your logo should reflect the values that your company represents and it should also help differentiate you. This is the public face of your brand and how consumers will ultimately identify with you.
Branding is a complex subject that's extremely important for all companies, big or small. If you can implement these 5 ways to improve your brand into your business model, you'll be well on the path toward strong brand recognition which will make it easier to sell your products and/or services.