A Coffee with Nutritional Benefits: Novel Business Idea?

AP Photo by Mark LennihanAP Photo by Mark LennihanIt's undeniable that coffee is the most popular drink in North America, if not the planet. All you have to do is go around the corner to your nearest Starbucks and see the crowds it draws; the fact that there may be another franchise on the next city block (which may be a little excessive, but who am I to judge?) also speaks to the demand. It's disheartening to know that everyone's favorite drink just isn't doing us any favors. Research shows that it has been linked to high blood pressure, anxiety; not to mention the artery clogging amounts of cream many of us load in it, and the sugar which is probably enough to draw in an entire colony of ants.

So what if I told you that there's a new competitor on the market; coffee with a healthy twist? I'm not just pulling your leg; it's not too good to be true. There are a couple of options available, like Gano Healthy Coffee, but there's only one that hopes to extend itself beyond cyberspace. Healthy Coffee, which has a less than creative, but effectively defining tagline, "World's Healthy Coffee Company" really wants to give the large conglomerates a run for their money by opening franchises nationwide (or at least getting their product onto the shelves of the money makers).

However, at this point, their plan seems to be starting off by competing with Gano, using an Internet distribution model. With no distributor/franchisee success stories, or recognitions listed under those sections of their website, it looks like business might just be warming up. If you're interested in attempting to cash in on a potentially profitable, progressive new business idea; visit their website and sign up here.

I was intrigued to learn what can possibly make coffee healthy. They have six different varieties of "EnerGi Healthy Coffee" (Black, Chai milk tea, Blend, Blast, Chocolate, and Mocha) which are, as the name says, supposed to give you energy through natural sources like ginseng and reishi and are sweetened with natural sugar cane.

While admittedly the packaging worries me a little; 20 sticks of the stuff come in each packet, which already have a non-dairy creamer built in (it's an instant, just add water situation); as well as the fact that I would be ingesting a fungus with my morning pick me up (reishi is a mushroom used in Chinese medicine), I think it's a product worth tasting. I can rise above the fact that they manufacture in Malaysia, and that a company with a slogan stating they have the healthiest coffee, has made one of their major products a chai TEA (they might want to reconsider their marketing approach on this one). Though I'll reserve judgment on the distribution potential until I know it's been well received by the public.

Feeling adventurous? Get your own by emailing info@healthycoffee.com and let me know what you think! Could this replace your favorite cup of fresh brew, or does it fall flat?

Beth Graddon-Hodgson
Guest Blogger

Beth Graddon-Hodgson, our Guest Blogger, is a professional freelance writer, editor and founder of WriteSourcing.com . She is genetically predisposed to entrepreneurialism, and loves to learn about new concepts.

Oct 7, 2008
by Anonymous


Why do companies still use ginseng when there are better things out there like chocamine, huperzine-A, or even 500mg of choline?!

Oct 7, 2008
by Anonymous

This is not the only coffee

This is not the only coffee from Malaysia with addictives such as ginseng. And, don't knock the use of a traditional herb or root; using other natural stimulants together with caffeine really gives a kick. And why do companies still do it? Because, at least in many parts in Asia, a root like ginseng is instantly recognized and trusted, while few would know what choline is, much less what it does.

Nov 2, 2008
by Beth Graddon-Hodgson
Beth Graddon-Hodgson's picture

 I do appreciate your

 I do appreciate your feedback! As with many things, there are always two sides to every story, especially when it comes to health and medical research. While there are definitely benefits to caffeine,  it's a question of weighing whether or not the possible side effects are also worthwhile. Your answer may be yes, but for others, there is an alternative!


Thanks again. 

Beth Hodgson
Innovative Business Writer