It's 2010, a fact which means a lot of different things to different people. In the world of sports, it means two big things: the Winter Olympics and FIFA World Cup. Yes, it's time for that unique, once-every-four-years time period in which the U.S. actually gives half a damn about non-tackle football. And capitalizing on the special occassion, brands involved with the big show are introducing all kinds of exciting new gear.
The latest piece of World Cup gear that I happened across is the Adidas F50 adiZero, a soccer shoe that the company is calling the lightest ever made. Yes, the lightest soccer shoe since American first began to completely ignore the world's favorite sport. To create a shoe with a weight of just 5.8 ounces (Men's size 9), Adidas uses a single layer, polyurethane design. Additionally, the cleats are strategically placed to provide a boost in running and stopping power.
All that shoe tech comes with a price: the adiZero's cost $200 a pair. But if you want to capitalize on a newfound love for soccer, you can wear what the pros wear. Orders were set to begin shipping earlier this week.
A variety of players from around the world will sport the F50's in the World Cup, including Jozy Altidore (USA), Jermaine Defoe (England), Solomon Kalou (Côte
d’Ivoire), Leo Messi (Argentina), Shunsake Nakamura (Japan), Samir Nasri
(France), Steven Pienaar (South Africa), Lukas Podolski (Germany),
David Villa (Spain), and Johan Vonlanthen (Switzerland).
Yeah, I know, I don't know any of them either--but, there's just a few weeks until we'll recognize those names. And a few more weeks until we'll forget them for another four years.