13 Ads That Really Stick - Smartest Ways to Use Stickers
Curious as to what really sticks in advertising?
Ads don't need to be as enormous as billboards or as prominent as the back cover of a magazine, they can simply be stuck in places where you are sure to reach your target market.
Here are 13 great examples of really sticky advertising:
As you will see in these next two ads, ceiling stickers have proven to be an effective attention grabber.
Creative Ad 1. Dog Food
This ordinary dog food point of purchase display was greatly enhanced by adding a hanging cat and dog sticker from the ceiling reaching for the food on the display.
Source: Fun Forever
Creative Ad 2. Listerine
These promotional stickers were placed above dentist chairs in dentist offices that read "you shouldn't be here," and "what do you think of your mouthwash now?"
Talk about top of mind awareness.
Source: Ads of the World
Ceilings aren't the only effective use of stickers. The following companies all used great floor sticker concepts to advertise their promotion.
Creative Ad 3. Jontex Condoms
Source: Design Idea
Creative Ad 4. Batman Begins
To launch Batman Begins coming to television in New Zealand, these Batman stickers were stuck on large outdoor ground lights, so when turned on at night, that batman shapes were displayed.
Source: I Believe in Advertising
Creative Ad 5. HLX
Why not fly a low cost airline to have the vacation of your dreams? HLX used these floor stickers to provide an "instant vacation" to those sitting in the chairs waiting for their flights in the airport.
Source: Ads of the World
Creative Ad 6. Pedigree
Floor stickers are even used to reach your pets. Pedigree placed dog food smelling stickers to the sidewalk, so when walking their dogs, owners were lead to the smell of dog food by their pets.
Source: Ads of the World
Where else have stickers been used?
How about in magazine ads to enhance the already used advertising?
Creative Ad 7. Winnebago
These stickers were designed so the used could interact with the ad and see them selves all around the country in their Winnebago.

Source: Ads of the World
Or window stickers...
Creative Ad 8. iPod
To promote the new iPod hifi, Apple stores used these window stickers.
Source: Ads of the World
There are also manhole stickers, as seen below from Folgers.
Creative Ad 9. Folgers
Folgers uses the steaming of the manholes to help promote its line of coffee.
Source: Ads of the World
Creative Ad 10. BMX Jump
In Italy to promote an upcoming BMX event, these stickers were actually placed on bicycle seats that were parked on the streets.
Source: Ads of the World
Creative Ad 11. Breast Cancer Awareness
In India to stress the importance of self breast exams and create awareness of breast cancer, the CPAA stuck stickers on fruit that read, "Do you check your breasts this carefully?"
Source: Ads of the World
Creative Ad 12. HIV Prevention
These stickers were actually (but discretely) placed on individuals walking around in downtown Lima. The sticker read "You may carry HIV without evening knowing it." Very clever in my opinion.
Source: Ads of the World
Creative Ad13. Global Warming
The following stickers were attached to parked cars mirrors to help in the prevention of global warming.
Source: Ads of the World
What do you think of these ads? Are any more effective than the others?
Amy Gifford
Featured Blogger
InventorSpot.com