Sex sells. Advertising and sex have been tied together since advertising became a big business. The use of sexually suggestive images to sell just about everything really emphasizes the point that sex is a merchandiser's best friend.
Here are some recent ads where sex is used to sell all sorts of products. Looking at these ads, would you agree that sex really sells... best?
Victoria's Secret Angels Let's start with one of the most popular example of so called "sexy" (and after reading this, you may think one of the classiest of suggestive) advertising campaigns.
The Victoria's Secret Angels.
For the consumer, it makes sense to use sex to sell lingerie, men's cologne, even liquor, but what about using sex to sell some of these other products?
2) I will let you guess what product this print ad is for...
Vacuum Ad Germany
That's right. A company in Germany sells their household appliances, including vacuums, using images of women in fishnets and men tied up.
Maybe S and M does something for those looking to purchase a new vacuum? Who knew?
Do you see the vacuum in the bottom left corner? Look carefully, or you may miss the point of the ad.
3) Renova Toilet Paper
What about this print ad for Renova, a toilet paper brand? What's sexy about toilet paper?
4) Volvo Cars
Even automobile companies seem to believe sex sells best.
This suggestive advertising is from Volvo, and its titled "We Are Just As Excited As You Are."
Nice parking brake...
What about this ad for an Italian coffee company? Coffee makes everyone think of sex, doesn't it?