Gamers are torn when it comes to the use of advertising in
video games. Some feel it adds a needed dose of reality to the gaming
world. I'm one of these people - but, as mentioned above, advertising
has to match the tone of the in-game world. Seeing a McDonald's
ad with undead critters crawling around it makes the experience just a tad more real.
I'd be craving a Big Mac at the end of the world.
feel that in-game advertising will destroy the video game industry.
While this sounds extreme, it has merit. These gamers are afraid of
being inundated with advertisements inside their favorite gaming
worlds. Think about it: how many billboards do you see in Grand Theft Auto
At least you smell nice as you bash the driver's face in and steal his truck.
This parody shows what could very well happen:
this be the result? Some analysts think not. While an increase in
in-game advertising is inevitable, it is questionable as to how
prolonged the revenue will be. This reasoning stems from the study of
existing ad-based revenue sites that started strong, then petered out
While I can't quite see the similarity in web-site
advertising and in-game advertising (aside from the almost subliminal
nature - you see the ads, but primarily register them in your
subconscious), I suppose that the ad-based revenue sites are about all
that researchers have to go by for data.
And I don't mind ads
for real products visually represented in my gaming world if they are
properly inserted. And as long as my dwarf fighter can't dine at Pizza Hut while wearing Levi's jeans, smoking a Marlboro, and having a Coke and a smile.
SOURCES: Wikipedia, Gamer Limit, Tech Crunch, Crunch Gear, CNET