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Advertising's For The Dogs Says Beneful Dog Food

What input does your dog have on your choice of dog food? Absolutely none, if you ask me.  But Nestlé Purina PetCare, maker of Beneful dog food, has other ideas.  Beneful ads are now being aimed directly at European canines.  U.S. dogs are next, you wait....

Assisted by experts in animal behavior, Beneful sprang an ad campaign on German dogs, unbeknownst to their owners last year. Smell-o-ads, better known as 'sniffable' posters, were plastered on display boards and city buildings at, or just above, dog nose levels...

 

Beneful dog food advertises to your dog with the scent of dog food at dog nose level: image via theinspirationroom.comBeneful dog food advertises to your dog with the scent of dog food at dog nose level: image via theinspirationroom.com

 

Now, Beneful has created a television ad aimed at our dogs and humans - because we're the ones who love to watch our dogs watch TV, right?

 

Isn't that cute? Snooky is watching a dog commercial!: image via theinspirationroom.comIsn't that cute? Snooky is watching a dog commercial!: image via theinspirationroom.com

 

The 23-second ad, about to launch in Austria, makes squeaky sounds like the sound of dog toys, high pitched sounds like dog whistles, and various other sounds that only dogs can hear, although in this preview, those sounds are added for your bene(fit). 

 

 

Great! Subliminal advertising aimed at our dogs.  I'm so glad I have TIVO!

 

Steve sent me this tip from The Daily Mail and The Inspriation Room. Thanks, Steve!


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Comments
Oct 4, 2011
by Anonymous

Any way to get to us

Wow - advertisers WILL try anything to increase sales. I just played the spot with the high pitched sounds and 1 of my 3 dogs was totally intrigued. Would I buy the product - probably - just so my dog could see what all the noise was about!

Oct 14, 2011
by Anonymous

What will the dogs do, nag

What will the dogs do, nag their owners? It's not as if they have any money, even an allowance.

I think this is more a gimmick to reach the people by generating word of mouth publicity.

Mar 17, 2012
by roneeywatson

Valuable informations for

Valuable informations for them who have been searching healthy and nutritious foods for their dogs.Advertising this type of product in very artistically manner is incredible way to make it effective among the viewers.