As the popularity of social media has grown, so have the number of networks to update and track across platforms. What is right for you? How can you better manage all your content and networks under one umbrella service? For the hundreds of thousands of businesses that have made the move toward incorporating social media into their business - the guiding principle should be - streamline, streamline, streamline. This TOP TEN list of social media aggregators will provide users with some insight as to which one(s) are currently gaining traction and those that might work best for you and/or your company.
At the end of the blog, please take our POLL and let us know which aggregator(s) you prefer.
With all the flack Google Buzz received at launch regarding crossing the line on some privacy issues (see
"Google Buzz Superstar"
), Buzz is a social media aggregator of consequence and should be considered as one of your choices when determining which aggregator(s) on this list will work best for you. With over 5 million views, this YouTube video is the most comprehensive overview of the infamous and controversial Buzz.
When the service is accessed with a supported mobile device, Buzz will tag posts with the user's current location. Users are only permitted to use the actual physical location reported by the device for their Buzz posts; unlike the Google Latitude
location- based social network (LBS
), Buzz does not allow users to manually specify an arbitrary location.
Spindex, just launched this week is one of the latest social media aggregators to add to the fold. Unlike other aggregation tools, Spindex works on the basis of personalized trending topics. Similar somewhat to Google Buzz it seeks out useful information based on users' interests in their friends' messages and comments. In addition to Bing, it includes a social feed stream, supports RSS as well as Twitter, Facebook, and Evernote and allows items to be bookmarked for future reference.
"As you increasingly tweet, post to Facebook, and capture ideas with tools like Evernote, we want to help you get the most out of your social activity by exposing the right information, at the right time, in a way that’s meaningful," says Lili Cheng
, general manager of Microsoft's Fuse Labs. Spindex is currently in close beta here
, but should be expanding soon. It requires a Microsoft Live
ConvoTrack is an online comment aggregation tool that collects discussions surrounding any blog article from Twitter, FriendFeed, Digg, Reddit and HackerNews. It also offers a very handy bookmarklet that opens a sidebar and can actually be dragged to one's browser toolbar. The major advantage with this aggregator is you never have to leave the Web site where the article was published. And there is also a small embeddable script which allows Web site owners to place a select
button on their site, enabling visitors to access the conversation on the social web in just one click.
YackTrack aggregates opinions on any post from a number of social media sites. By entering URLs (including Tiny URL backlinks), users can view Twitter mentions, comments on Mixx, on-site comments to a post, Google reader comments, and comments on Digg. It also offers and IE and Firefox bookmarklet.
"Yackability" is YackTrack's tool to measure how much conversation is occurring for a particular search. It quantifies the number of votes and comments emanating from each service that YackTrack supports. It also tallies the number of comments and votes or likes. This number may not equal the total as YackTrack searches only returns the most recent search results. However, all votes and comments are not created equal. Mostly, the votes required to make a difference is highly dependent on the amount of traffic a site gets.