Airplanes as Billboards - Inventive Marketing

You would not believe what they can do with airplanes these days.

On my most recent trip to Florida, I couldn't help but notice all of the advertising in the terminals. But what surprised me even more than the abundance of ads in the airport was what was on my airplane.

I wish I could find a photo of the airplane I got on. It was painted light yellow and covered with multicolored images of children's hand prints and promoting a nonprofit organization who work for better lives for children around the world. It was amazing.

I have come to find out that this is actually pretty common.

Beginning with airlines simply promoting themselves; check out one of Southwest's planes:


Or something with a little more color: Mango Airlines of South Africa:


Or check out this plane from Sky Bus. Notice the butterfly on the back makes the letters S B for Sky Bus:


Then there is this one, from Transavia, which displays pictures of their travelers' favorite destinations.

Then there are some airplanes that promote the places they fly to. Check out these planes from Caribbean Airlines.

Or this one, that travels the western pacific.

Here is America West supporting Nevada.


Then Air Pacific shows off the islands it travels too.

Or how about supporting a cause (similar to the one I rode on)?

Check this Delta airplane for breast cancer.

Here is Northwest supporting Desert Storm.

Or this one supporting Make a Wish Foundation on Alaska Airlines.

Or you can never go wrong by supporting your favorite team.

This US Airways plane was decorated in support of the Arizona Cardinals.

And here America West supports the Phoenix Suns.

Or how about some plain ole' creativity.

During salmon season Alaska airlines transformed one of their airplanes into a salmon.

A couple other good ones...

Southwest and Sea World.

AVIACSA's 15th Anniversary.

This is a funny one for the holidays.

What do you think of advertising on airplanes? Have you seen any that caught your eye?

Source: LilaDesign and Air and Space

Amy Gifford
Featured Blogger

Jul 22, 2007
by Steve Levenstein
Steve Levenstein's picture

Risky business?

These planes are big, beautiful (for the most part) billboards - as long as they keep flying. The adverse publicity to the sponsor in case of a crash, with photos emblazoned all over the front pages, would NOT be a pretty picture however. I guess it shows how desperate companies are to get their name out there, regardless of any possible downside.

Aug 3, 2007
by Anonymous (not verified)

in case of a crash, there's

in case of a crash, there's not much left of the plane anyway. advertisment would not be visible anyway, right ?

Feb 19, 2008
by Anonymous (not verified)

Another fun one is Kulula of

Another fun one is Kulula of South Africa, they have a few called the "Camo Plane" which is bright green camo and boasts the phrase "You never saw us coming"

Apr 7, 2008
by Anonymous

costs of ad

Does anyone have an idea about the costs of the ads?
Kind regards,