Here are some of the most eye-catching ways advertisers are highlighting the dangers of alcohol, alcohol awareness and drunk driving awareness in recent ad programs:
Many drunk driving awareness campaigns play on other already existing liquor and beer campaigns.
Like this one, using a play on words similar to the famous Absolut Vodka campaigns.
2. MADD Restrooms
The following are some powerful ads used in restrooms at bars from Mothers Against Drunk Drivers: .
Source: Frederik Samuel
3. MADD Skull
Also from MADD, this print ad shows the view from the grave...see the subtle skull?
Source: Ads of the World
4. PSA Parking Lots
These public service drunk driving awareness ads were painted in parking lots around the country.
5. PSA Prison Food
This is also an interesting marketing angle emphasizing that if you get caught, you may be looking at jail time. the fork covers read, "prison food doesn't taste this good."
6. Molson Life through a Glass
Or this ad from Molson, showing the effects of drinking and driving.
7. Vida Urgente
These great guerilla marketing posters, glued on street posts, read “There are better things to hit on in the evening. Don´t drink and drive”.
What are your overall feelings on the effectiveness of these ads? Did they catch your eye? Do you think they work? Which is your favorite?
(UPDATE: Sources for some of these ads are no longer active or available and links have been removed.)