Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads

i just love all the ingenious ads series you've been posting lately. I actually visit inventorspot almost just to watch them. so inventive and effective. i bet you could do a blog with just this concept : ingenious ads, sorted by theme or category.

great idea and i'm sure lots of research.

keep up the good work ! 

the "Abosolute on Ice" the best!  The others are okay, although I'd question any/all of these ads' effectiveness.  The skull looks more like a partially opened cocoanut (perhaps more suitable for a "crackhead" ad.)

coconut spelling (oops)...

Three is really good. Had to view it twice before i saw the skull. Four is an eye-opener too :)

4 is probably the best since it's the one that actually discourages what is so uncool about drunk driving.

5 is the worst since it's circular logic: "Don't drink and drive because we say so."

I really like no.2. So simple yet so effective.

haha... that is hialrious... it looks like it belongs on <a href="http://www.Listafterlist.com">ListAfterList.com</a> with all the other 8,000+ top 10 lists

has gotta be number 7.

Hey i should start a blog so i can make money of the millions of people that have died from drunk driving by posting my gay shit up to digg...

Number 3 is a bunch of kids graduating from either High School or College. The skull's eyes and nose are their caps that they threw up into the air.

I'm not exactly sure what the point is, other than if it's HS, then underage drinking at your graduation celebration might kill you... or maybe you're already passed out on the ground and that's why your view is looking up through all the kids in their grauation gowns.

Anyway... just wanted to point out that it wasn't a grave.

Blogs make money? Right... There are much easier ways to make a few cents. Such as finding pennies on the street. Noone writes blogs for money dumbass. They write them to inform or entertain us. And they're practically doing it for free.

Thanks for the compliments. Amy does an awesome job.  You can see just her blog on them at Amy's blog here at:

http://inventorspot.com/blog/amy_gifford 

 Michelle
InventorSpot.com Team

This one is even more sobering:

Death is not always the end result of a night of drinking.

 Writing a blog is about the lowest paying stuff you can do. . None of us on the site make a lot of money, and thus we view readers and diggs  like applause for the fine work people do.

 It take a lot of time and effort for Amy and other writers to get together interesting and entertaining stuff to read.

If it was about the money, we'd all have quit months ago.

Michelle
InventorSpot.com Team

It might actually be a view from the grave. Maybe something along the lines of "this may be the only view you have of your children's graduation".

Ok, I get it. Drunk driving is bad. But what is the leading cause of motor accidents?Distraction- but it doesn't sound scary so we don't teach that lesson. Instead we (I) wait and learn the hard way.  I take issue with the advertisement in number 7. Can you imagine driving along and trying to read that small white on red font? 
I just want to remind people, being sober isn't always enough.  

Okay, these are cute creative concepts, but it takes more than a little wink marketing to actually change behaviour. Has even a single one of these been distributed widely enough to reach a significant proportion of the driving population? How about citing an independent evaluation for any one of these, showing it actually had any impact on drink-driving behaviour?

Also, your frikkin' maths problem ALWAYS rejects my first answer, even though it's correct.  Inventors.  Sheesh. 

I agree that this is the most effective campaign ever produced.  You can view the complete spot on www.whosdrivingtonight.com - it's called "Before and After"

it is a grave

gosh cant you see that while youre friends are graduating you could be dead? 

None as strong as my favorite:

http://www.flickr.com/photos/59779136@N00/388706864/in/set-7215759453652...

I like the flickr one from mar 12 08, the rest in my younger days I would have laughed at and ignored. Used to drink and drive nearly every night for probably 7-8 years, but then again some of us are just born lucky (and drive 4x4 SUVs just in case). That might set fire to the place... I'll have to check the damage later.