If you pass out from anaphylactic shock in a foreign country, the last thing you need is a group of people who speak a different language from you own standing around going "I wonder what the heck is wrong with him/her" when they can't figure out what is written on your Medic Alert Bracelet. Allergy Translation is a new company that must just change the life of travelers.
The concept is simple; Allergy Translation creates customized allergy cards that explain exactly what you're allergic to in the language(s) of choice, appropriate depending upon where you intend to travel. The entrepreneur behind this company, Kyle Dine, came up with the concept after having a problem explaining what was wrong with him during an allergy attack while traveling in Europe so he realized that this could really save lives!
Allergy Translation cards not only help in an emergency, but they can be handed over to servers in restaurants when trying to communicate foods that must not be included in the meal to prevent an allergic reaction as well.
While I can see this as a great product for those with severe allergies, I might also consider getting my hands on the Allergy Translation Cards offered by this company the next time I'm overseas so I can more easily explain my vegetarian status in restaurants!