Log in   •   Sign up   •   Subscribe  feed icon

American Inventor Judge DOUG HALL BLOGGED LIVE! - Anecia Car Seat Survival Capsule – Q&A

doughallphotoMy choice for the final four is The Anecia Survival Capsule. It’s the invention of Janusz Liberkowski This invention is a true “new to the world” concept. As such it has generated a lot of technical debate and discussion. I do not presume to know all of the answers. However the following are my personal perceptions and opinions. They are not the opinions of Janusz, Freemantle, the producers, ABC or anyone else.

ANECIASIDEVIEW
1. How does the Anecia Survivor Capsule work?

When a car crashes there are two collisions. The first is when the car hits the other car or obstacle. The second is when the baby hits the seat belt or when the baby’s head get’s shaken and snapped in the direction of the impact, at the same speed that the car was going before the crash. In general, the most severe injuries including fatalities are to the head. The whipping action of the child’s head, and the forces on the head and neck structure during any impact are the main cause of the children fatality.

In the crash test that was run it was calculated that at 30 miles an hour the force on the baby’s neck is 74 lbs for a classic car seat and just 8 lbs for the Anecia Surival Capsule. At 60 miles an hour the force on the baby’s neck is 147 lbs for a classic car seat and just 9 lbs for the Anecia Surival Capsule.

Classic car seats are designed to try and “hold” the child. With no ability to "hold" the child’s head. With a classic rear facing seat this works if the crash is directly from the front and the seat is on very, very tight. In this case the seat (and safety belts) absorbs the impact against the child’s back. The child’s back, in this case, is supported under small angle to the impact vector force. The head of a child (after impact) is in motion (with big energy) "up hill" of this angle. This motion causes loadings on the child’s delicate neck structure.

Alternatively, Anecia Survival Capsule by positioning the child vertically, supports the head, absorbs the energy of the impact and lowers tremendously chance of injury or death.

Research indicates that – 75% of the time parents do not put their babies in the seats properly i.e. the seat not tight enough into the car and the straps not tight enough on the baby. The result is a second collision that can cause massive damage. In the case of an accident that is from any angle other then directly from the front – the child and in particular the child’s head – becomes a bouncing ping pong ball. The Anecia Survival Capsule protects the baby from crashes from all directions. When the force hits the baby instantly shifts. The force is absorbed, as the baby is rotated perpendicular to the impact force. And, most importantly, if the car spins, bounces or is hit more than once the seat automatically adapts in less than .005 seconds to align the baby and protect the baby. No matter what direction the hit is from the baby’s head and neck are always supported.

2. How do we know that it will really work?

We have had a USC PhD Biomedical scientist and an expert with Masters in Physics and Computer Science model the seat’s physics on a theoretical basis relative to the dynamics of a baby’s body. They concluded that the theory is sound. In particular they found that the speed of reaction in a crash is fast enough to protect the baby from the damaging forces that can be caused by the sudden jolts. The experimental results detailed earlier confirmed the findings.

3. Is the Anecia Survival Capsule too big?

The Anecia is not as big as it looks when they do close ups on TV. It’s only about 20% larger than a classic baby seat. It looks big because of the protective sides and the fact that the baby is lying down instead of being propped up. The seat is actually a series of pieces – the base unit is attached to the existing seat belt system. The dome capsule snaps into that. The cradle for the baby is removable – making it easy to lift the baby in and out – and to attach to an optional stroller frame. The Capsule is the size it is to insure Maximum Safety. It could easily be made smaller – however the current design PROTECTS THE ENTIRE FOOTPRINT – so to insure that in the event of a crash there is nothing to stop rotation and cause sudden jolts or impacts. The ultimate design of the seat will fit 95% of the cars registered in the USA. It’s anticipated that the first generation of seats will be for infants up to 7 months of age. This is the age when it is most important to protect the delicate head and neck of infants.

4. What will it cost?

Current deluxe infant seats cost about $250. It’s estimated that The Anecia will be about $295. Given the short time that the seat is used (up to age 7 months) – a marketing strategy is being looked at to build a special version for use as a rental. Parents could rent the Anecia for the 7 months – saving money and peace of mind.

5. What about this product called "the SafetyEgg" isn’t it the same thing?

The egg uses the same dynamics of dissipating momentum as Anecia. However, in my opinion it falls short as it only protects in two dimensions – front to back and side to side. This is fine if your accident is a direct hit from these directions – AND if the car doesn’t SPIN when it’s hit. While I’ve never been in a crash in the Safety Egg – I think that it would be like the feeling when on a roller coaster and the direction is suddenly changed – as the seat went from one direction to the next the shock on the body could be tremendous. The SafetyEgg movement is limited by the sets of two perpendicular hinges. The Anecia Survival Capsule is free floating hemisphere seat inside of the hemisphere protecting shell. The beauty of Anecia is that it works in 360 degrees – with no limitations. No matter what direction the car is hit from, or how the car spins the seat will dissipate the force of the collision. IN ADDITION – the SafetyEgg’s smaller size increases the potential for danger i.e. if the seat were to get caught or hit something as it spun the benefits of the seat would be compromised. Alternatively, the Anecia protects the footprint creating a complete safety zone.

Comments
May 7, 2006
by Anonymous (not verified)

Sharon: How can you bring a

Sharon: How can you bring a product market if the show will
not release you from your obligation

May 7, 2006
by Inbrellachick

i miss you, too... and

i miss you, too... and sharon and i were just commenting on what a true gentleman you were through the process... always carrying my 5ft long mock-up!! hello to your family...

May 7, 2006
by Anonymous (not verified)

Show suggestions

I think more time should be spent on the final 50 inventors - explaining what each of those top 50 inventions were, why they were in the top 50, etc. Many of those inventions did not get shown. Very frustrating/confusing for the viewers and for those invnetors too. Less time repeating the same silly inventions. Once is enough!

May 7, 2006
by Anonymous (not verified)

The contestants

What did the audience miss out on, it seems that the inbrella/receiver's pole/survival kit inventors seem to get together so well, and seem to know each other on a deeper level than the basic competitor level. Anything to share?

May 7, 2006
by Erik Thompson
Erik Thompson's picture

I KNEW MY INVENTION WAS NEW

I KNEW MY INVENTION WAS NEW TO THE MARKET AND MIGHT LOOK CRAZY TO MOST PEOPLE, SO IT WAS IMPORTANT FOR ME TO DELIVER A SALES PITCH THAT EXCITED AND MOVED PEOPLE.

May 7, 2006
by Amarsir

Great info Flushpure

After 8 meetings the design team was still pushing to add stuff that was gimmicky looking and non-functional. The editing made it look like I did not want improvement. That couldn't be further from the truth.

For what it's worth, I thought you came off emphatic but well-reasoned. And as for hearing improvement, I loved the way you focused in on the focus group, listened to Doug and the pitch coach, etc.

That goes for pretty much all the inventors. Hearing ideas but fighting for what you believe in is all I would want from anyone.

May 7, 2006
by Aries

who set up the focus groups?

who set up the focus groups? my friend sets up focus groups and she always looks for a certain type of person to be in them. that way, the person is actually helpful with the product in question. i thought a lot of the groups were useless.

May 7, 2006
by Doug Hall

I agree

I would love more time on the 50 -- where we get to do research -- and ask the real questions.

I would also like to have America vote on the 12

May 7, 2006
by Sharon Clemens

Did the inventors get to

Did the inventors get to pick their own design team? did they get a list to choose from?

We were able to choose from a pre-approved group. Some chose the same design teams.

May 7, 2006
by Erik Thompson
Erik Thompson's picture

HEY JEN WASSUP GIRL, MAN THE

HEY JEN WASSUP GIRL, MAN THE WHOLE GANG IS HERE!

May 7, 2006
by Matt Garis (trailer tower) (not verified)

THANK YOU FOR YOUR COMMENTS

Doug thanks for your comments on the design of the trailer tower in the interview at underground I really appreciate it. Although the lack of air time is a major stumbling block. The name of invention was not even mentioned. can you give me any advice, maybe after show is over. I am lost on what to try next. Thanks Again

May 7, 2006
by inventionlocator.com (not verified)

internet inventors as candidates for american inventor

why are we not seeing any internet ideas on the show.

the internet has bottomless entreprenurial potential.

i got an idea, how about "American Internet Inventor"

May 7, 2006
by Think Outside T...
Think Outside The Circle's picture

THE ANECIA - Do you think it can make it without the show?

Between testing, and protyping and government safety, it could cost a lot of money. What's the reality that if it doesn't win Janauz will be able to bring it to market.

Especially if ABC doesn't pick up the licensing deal.

May 7, 2006
by Doug Hall

Focus Groups

The producers set them up.

The producers clearly didn't know what they were doing in this area. Sharon's was absurd -- and so were many of the others.

Janusz should have been with new moms

Fransico's -- with teens

May 7, 2006
by Aries

Doug - how comfortable did

Doug - how comfortable did you feel picking the Anecia to become a finalist even though you knew it had a long way to go even though Janusz spent $50,000 on it. Didn't you have any doubt that it just might not work out?

May 7, 2006
by Jen Safuto (not verified)

Hey Erik

miss you

May 7, 2006
by Inbrellachick

j&j

wishing you looooovekins... miss you all... especially our monday-night subway sandwich runs!

May 7, 2006
by Sharon Clemens

Product to market

Sharon: How can you bring a product market if the show will not release you from your obligation

I'm working on that - it's a waiting game right now while the show is still airing.

May 7, 2006
by Erik Thompson
Erik Thompson's picture

THE FOCUS GROUP WAS MURDER!

THE FOCUS GROUP WAS MURDER! BUT I LEARN TO NOT TAKE IT PERSONAL.

May 7, 2006
by Jason (not verified)

Hi Doug! Can you comment on

Hi Doug! Can you comment on the format of the final show? Do the finalists receive any more time or money to improve their products further? Do we get more of an in depth look at the products, or is it more sided towards an in depth look at each inventor through interviews, etc? Maybe we get to see broader usage or testing of each product? (e.g. Watching kids go through a whole game of Word Ace, a team training for several weeks with the receiver pole, etc). Then again maybe is is mostly review material? Not much about the format/content of the final show was revealed to us. Could you shed some light on what to expect Thursday? Thanks.

May 7, 2006
by Jen Safuto (not verified)

me too

me too

May 7, 2006
by Doug Hall

33 --33--- 34

Those aren't measurements -- they're the way i saw the vote.---if I allocated 100 points that's how close it was

Sharon's clip will sell more than anything in the top 12.

Joe & Jenny's will change the world more than any other

Janusz will save the lives of babies - smaller market - but a mega ton benefit.

I didn't have trouble saying yes because of the status --- anything that is a true new to the world invention -- has issues. The key in my mind is does the inventor have the skills to pull it off.

In my opinion -- and that's what it is - he does. He is an absolutly brilliant Mechanical Engineer. A true rocket scientist.

May 7, 2006
by Sharon Clemens

Hey Jen and Joe!

Can hardly wait to see you guys again!

May 7, 2006
by Doug Hall

Upcoming shows

I can't comment.

May 7, 2006
by Pureflush

Joe and Jenny

Doug,
Our passion is in helping people. Our only goal was make people aware of an area that has been overlooked. While most of the hundreds of toilet related products dealt with the odor Pureflush dealth with the health issue. Jen and I wanted to show that there is a real problem for anyone with compromised immune systems (the elderly, pregnant woman, children under 5, diabetics, HIV patients, etc). It's real and it's scary. Google toilet flushing + SARS and a whole new dimension of the toilet aerosol opens up.
We thank you for assisting us in making the public aware of a problem that has gone unsolved.
For anyone interested in scientific papers on toilet aerosols, etc please go to www.pureflush.com for links.

May 7, 2006
by Alexis

Anecia

What do you think is the biggest hurdle to getting it to market? Can you be specific (for example, don't just say testing?

May 7, 2006
by Erik Thompson
Erik Thompson's picture

THE BEST ABOUT BEING ON THE

THE BEST THING ABOUT BEING ON THE SHOW WAS BEING AROUND OTHER INVENTORS, BECAUSE TRULY INVENTORS ARE LONELY PEOPLE UNLESS THIER WITH OTHER INVENTORS.

May 7, 2006
by Think Outside T...
Think Outside The Circle's picture

WAS THIS SHOW MORE ABOUT "INVENTOR" OR "INVENTION"?

It's been commented on before, but the show is called "American Inventor" - and clearly, the show dramatized the inventor. But shouldn't it be about the "INVENTION"?

What if I don't have a sap story? In fact, I have a pretty good life. What if I didn't drop my life fortune into my invention, because I have a family to support and think that comes first. (Not knocking those who did the opposite, just my POV)

Do you think the show is more about the inventor vs. invention? And if there's a season 2, would you change that?

May 7, 2006
by Doug Hall

Biggest Hurdle

The biggest hurdle will be legal. The current government standards -- as I understand them - are pretty lame. It's something like just a 20 or 30 mph crash test.

It will be relatively trivial to pass the current requirements. However I can see lawyers dreaming up new ones -- i.e what if...

Note -- it can all be worked out -- but my head hurts thinking about the meetings.

May 7, 2006
by Sharon Clemens

Retirement

Sharon's clip will sell more than anything in the top 12.

So my husband can retire now, huh?