In the summer of 2007, Season Two of American Inventor aired. One of its contestants, Elaine Cato, introduced the Six in One Backless Bra. In the season finale of American Inventor, Elaine Cato was announced as the runner up to the Guardian Angel (a fire alarm for Christmas trees). Norah Alberto, a Senior Style Director from Maidenform, came on stage and offered Elaine a chance to work with Maidenform. Nine months later and just in time for the spring fashions, Maidenform and Elaine Cato has announced the production of the Breakthrough Backless bra by Maidenform®.
In the finale of Season One and Season Two of American Inventor, American Inventor brought in large known companies to help the last three finalists with getting their invention to market. However, the new Maidenform Breakthrough Backless Bra is the first product ever to be brought to mass market by a company through the American Inventor show.
The Maidenform Breakthrough Backless Bra features a completely backless construction with silicone wire channeling that prevents slippage. The Breakthrough Backless Bra features light-weight microfiber fabric that is soft to the touch, with seamless molded foam cups that deliver smooth shaping under clothes. Combined with a two-way stretch technology, the bra provides a maneuverable fit with excellent flexibility.
The Breakthrough Backless Bra is available at retail locations nationwide at a suggested retail price of $32.00.
Congratulations Elaine. I was a big fan of this product from the moment I saw it. I can't wait to go out and try one on. Even though Elaine came in second place in American Inventor, it looks like she ended up the winner. (Buy it here )
See the entire Press Release at BusinessWire.com.