At Charlie's Burgers, which is located right in my neck of the woods in Toronto, it's about the dining experience as well as the covert manner that guests have to go about getting there. It's an exclusive dining experience, which will certainly be memorable to diners; but only to those who are fortunate enough to receive an invitation.
Despite the name, Charlie's Burgers is not your run of the bill hamburger joint; rather it offers a fine dining experience with a sense of exclusivity that makes diners feel like covert CIA operatives. This exclusive Toronto restaurant welcomes diners by invite only, sending instructions only to those who impress them with their refined palates and knowledge of good food through answering their online survey.
While the dining experience is said to be nothing short of spectacular, with a rotation of top Toronto chefs and a 5-star menu; where diners really get their thrill is through the covert manner that they need to get to the restaurant. After receiving an email invitation (which only a select few are lucky enough to receive after answering the survey), prospective diners are sent directions to a newspaper box located in the core of Toronto; they are instructed to appear at a specified time in order to get themselves to that night's Charlie's Burgers location. An operative from the exclusive Toronto restaurant then drops off an envelope containing invitations for the diners, with specific directions on how to get to their covert dining location.
With the secrecy and the exclusive and delicious meals offered by Charlie's Burgers, diners feel like they've been offered an exclusive invitation to a club where the quality of the meal is only matched by the thrill of the chase.