Anything/Whatever: It’s A Soda Surprise Every Time You Pop A Can!
We all have that indecisive friend who can just never seem to commit to a decision. How annoying is it when at a party, the wishy-washy person can't even voice their personal drink preference, leaving it up to you to decide what will quench their thirst? Now, instead of shouting in frustration, "won't you just make up your mind!?!", Singapore company Anything takes the refreshment decision out of everyone's hands with their surprise yourself canned drinks.
Out of the Box Pte Ltd, a former niche media company is responsible for the Anything/Whatever brand of soft drinks. Clearly the founder and CEO of this business was also fed up with his friend's inabilities to make a decision, so he created two brands of drink beverage, Anything and Whatever, where there's no way of knowing which flavor of drink is contained in the can.
Consumers can choose between Anything, which is a mixed package of canned soda pop including more classic flavors like cola, cola with lemon, apple, fizz up, cloudy lemon and root beer; or Whatever, a non-carbonated line of canned drinks including ice lemon tea, peach tea, jasmine green tea, white grape tea, apple tea, and chrysanthemum tea. The catch is that when a guest asks for "anything" or "whatever", their host can bring them that brand of drink with the flavor itself remaining a pleasant (or unpleasant for picky drinkers) surprise!
For those who were blessed with the skills of decision making, Anything also carries a line of drinks which are distinguishable based on the color of their cans. Anything for the decisive is available in yellow (honey lemon), black (cola) and orange (orange soda).
Imagine, the number of partygoers spared, when they don't have to say it because their hosts ask "would you like Anything or Whatever?"
What will they come up with next?