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App To Help Men Score & Tweet (by Pepsi)

Tired of a night out clubbing only to come home with a limp ego? Then try AMP UP BEFORE YOU SCORE, an actual iPhone app that helps you change your game and increase your chances to score with any type of woman, whether she's a "rebound girl," "aspiring actress," or a member of the ever-growing herd of "cougars." {After this posting on October 11, PepsiCo issued a tweet apology on October 14-  Subsequently on October 22, PepsiCo removed the app entirely -see UPDATEs at end of this blog,}.

Once a woman is defined by type, the rest is a snap. Check the app for her profile, and review the cheat-sheet providing details as to what she's into, and more importantly what sure-fire pick-up lines will cinch the deal.



Designed by the Interpublic Group digital agency R/GA, the free app even includes a feature called the "brag list" where every successful high-scoring gent can broadcast his conquests in tweets and status updates via Twitter and Facebook. Called "flaunt it," users can detail their score with names, dates and salient points of interest, allowing one's buddies to live through his sexual exploits vicariously.

As part of PepsiCo's new campaign to support it's Amp Energy drink, the soda company appears to be targeting a narrow audience, that, is "horny males between the ages of 17-24."  With a NC-17 Rating, iPhone has accepted the controversial app into its iTune store.



With AMP, life in the fast lane, just got a whole helluva lot easier. For instance, if you're at a loss as to where to take your successful 'bar hook-up,' AMP will suggest nearby motels, displayed on a Google Map. If you've spotted a "Punk Rocker," AMP pulls feeds on the punk movement from Wikipedia.

For "Indie Girls" the app offers content from Under the Radar magazine and provides you with the types of locales where these gals traditionally hang out, namely thrift shops. Surprisingly, AMP doesn't map out locations for purchasing condoms. Perhaps it will be featured in AMP.02

AMP is not the first brand to coach males on how to attract members of the opposite sex. "Weapons of Mass Seduction" is another app designed by Lynx that provides videos about seduction tips and even allows men to send in their own footage.

It appears that the 'gentleman code' of the last century doesn't seem to be relevant in today's mobile and social networking circles. It looks like "I don't kiss and tell," has been replaced by, "Excuse me honey, before I ejaculate, I need to tweet this to my followers!"


UPDATES:
On October 14, Pepsi sent out a tweet that said, "We apologize if it's in bad taste & appreciate [your] feedback." Many men defended the humor of the app (see comments below), and many women said they wouldn't be buying Pepsi products anytime soon (see comments below).
On October 22, PepsiCo, the parent company, announced it will remove the application after it received heated criticism for stereotyping women, according to the Associated Press.

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Ron Callari
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InventorSpot.com
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Comments
Oct 11, 2009
by Anonymous

This is disgusting.

I cannot believe they'd make this... even if it's a joke, viewing women as objects to be controlled attained and then tossed aside so a man can brag about "scoring" with them to his friends is a really sick attitude. Do we really need to promote thinking of women and girls as goals to be attained, lied to, and manipulated? In today's culture, there is already so little respect for women why aren't we promoting healthy relationships between the sexes?

Oct 11, 2009
by Anonymous

Seriously, how stupid do

Seriously, how stupid do they think their male consumers are? This is like something dreamed up by some desperate, horny eighth grader who managed to snag a copy of Playboy somewhere...

Oct 11, 2009
by Anonymous

Fortunately not everyone lacks a sense of humor

...like the above two posters. I think this is hilarious and the app alone would be a conversation piece in "the fast lane". Love it!

Oct 11, 2009
by Anonymous

Degradation isn't hilarious.

I couldn't follow someone tweeting this garbage. I guess I wont be drinking Amp for a while (already not a Pepsi cola fan). This branding fail is embarrassing for the American culture.

Oct 12, 2009
by Anonymous

Really?

Lighten up people. I actually downloaded this app yesterday and talked to a bunch of women about it and guess what? They thought it was pretty clever, because they didn't look passed what it really is, just some light hearted humor and well, it that regard it actually did start some conversations . . .

I think what's embarrasing for american culture is that some of us aren't smart enough to get a joke. Which makes us look like retards to the rest of the world. This thing wasn't even that crude. Look at all of the movies that every large brand has been a part of in some way, shape or form that is far worse. Get lives people and vent on things that are actually important, not some silly app that is an NC-17 app to begin with.

Oct 12, 2009
by Anonymous

lame

man thats just lame. Its not really clever at all. come up with your own pick up lines. The funny part is that boys need help from a computer to try and get girls. Girls don't need help from a computer, because girls aren't lame.

boys please grow some balls, girls would rather date a man with balls that some shmuck with and iphone

Oct 12, 2009
by Anonymous

How Awesome

How do you even use this successfully with a girl? When you're reading lines from your iPhone as you're talking to her... Like, dead give-away, right? Also, to the poster who thinks this is a joke and that women are totally fine with this: if a man ever told me that he was using an app that would feed him seduction lines and then allow him to twitter about me as a conquest - oh, and it's just a 'joke'...! Yeah, right, seek therapy, all right?

And does anyone else think it's creepy that women are now "types" and "objects"? Nice work, Amp.

Oct 12, 2009
by Anonymous

Seriously

This is hilarious! Just talking about this app would help me pick up a woman (well clearly not the feminist type but theyre not good in bed anyway!)

I'm against the objectification of women, children, men, natives, browns, blacks - but seriously, this sounds like a hilarious app. Now if only I had an iPhone :-)

Oct 13, 2009
by Anonymous

Yeah, sure. Hilarious.

Objectifying women is funny. Jeez, can't you guys just lighten up and take a joke? I have this one friend who's a girl (no, really, I swear!) and SHE thinks it's funny, so none of you have any right to find it offensive. Moreover, if you DO think this ad campaign is fucked, then you're just a stuck up prude. And I agree with the guy above who said that feminists suck in bed. They're actually interested in their OWN pleasure, too. Really, wtf.

/sarcasm

Oct 13, 2009
by Anonymous

Pepsi's iPhone App

As a consumer and a woman, I am saddened to hear that PepsiCo Corporate has not moved to take corrective action regarding the offensive 'Amp Up Before You Score' application for iPhones.

In light of the statistics which indicate that 1 in 6 women in our country will experience sexual assault in her lifetime, claims that this application was intended merely to point out the humor in men's attempts to meet women should fall on completely deaf ears. Not only do I find this application offensive in terms of the categorization of women and the associated pick-up line suggestions, but I feel that this sort of humor promotes the detrimental belief that women are sex objects and conquests to be made, rather than people to be respected.

I hope that PepsiCo will not only pull this application but that the corporation will partner with national organizations like RAINN (Rape Abuse & Incest National Network) in order to gain much needed education regarding the reality of sexual violence in our communities. We would all be better served if companies like PepsiCo were working to promote non-violence and belief systems that support respect for women, rather than working against these efforts.

Oct 14, 2009
by Anonymous

you cannot be serious....

For the love of Pete...can't anyone take a frickin' joke any more. this app is funny and entertaining plain and simple. If you do not want to look at it, don't install it. If you are offended by it, suck it up, there are worst things out there to cry about. If it were an app for women to pick up guys you would be seeing it on every women's site on planet talking about how "cute" and "clever" it is. Since when has the world been over-run by a bunch of panty waste, cry baby, politically correct robots that have no sense of humor. If there was no truth to the personality types and who they represent it would not have caused such a stink. I just don't understand why Pepsi feels like they have to say they are sorry for this. Why don't they appologize for making people fat or rotting out kids teeth with the sugar in their products. That is actual damage and not perceived harm caused by an app for a toy disquised as cellphone. I have read the posts on the web by all the women and men who are "disgusted" by this application. How about this... go back to reading your tweets about the newest kitty fashions for your house full of cats and stop complaining about every little thing that pisses you off on the web. Could it be that you are pissed because the "cat loving, antisocial weirdo femi-nazi" was not on the Amp app?

get a grip and grow the F. up,

Slipmat

Oct 14, 2009
by Anonymous

Wow

Women are so screwed up. they come ouyt with apps for them to rate thier dates and post names and info and you do not here a word on how bad that is.

So women buck up.

I am tried of woman thining that thier world is the correct world. Men have given up thier balls and let the woman rule thier world. THis is the biggest problem in America

Oct 14, 2009
by Anonymous

Why and how?

So what - is this just any woman any guy knows that he could potentially LIE about? Or just women who are stupid and slutty enough to actually sign into the app themselves?

If this can be done by any man on any woman, this is definitely disgusting and a lawsuit just waiting to happen (defamation of character - ever hear of it??)