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Aston Martin and Toyota Team Up to Rebadge the iQ

Aston Martin is known for making some of the most powerful and luxurious vehicles to ever hit the market. Unfortunately being produced in small numbers has put them out of reach for most people. A recent partnering with Toyota however, may bring the Aston Martin nameplate into reach for many new car buyers.

Based on the Toyota iQ, Aston Martin's Cygnet Concept vehicle will be a more luxury based commuter vehicle that offers additional amenities inside and a complete restyling on the outside. A small increase in power is also likely to accompany the interior and exterior modifications.

In the recent press release Dr. Ulrich Bez, Chief Executive of Aston Martin, said the plan was "to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."  The current price estimate is to the tune of $33,000.

Many have also speculated that this decision was also brought about by the recent shift in emissions rules. Whatever the reason, Dr. Bez is confident the new concept will be ready for showroom floors in the not so distant future. Either way, if the Cygnet reaches the production stage, it will undoubtedly change the way people see Aston Martin and the Toyota iQ alike.

Slash Gear

George Delozier
Motorized Innovations
InventorSpot.com

Comments
Jul 1, 2009
by Anonymous

Expanding AM Market

Aston Martin can do these too:

Make models for Rental Use, Used cars, demos.
Cut prices?
Have automotive engineer teams say Renovate the Ford Mustang underside ,engine?
More Co Ops?
Cut lease prices to= new Cadillacs for Astons?
OK Kit Car Aston Martins
Have a 007 Aston Martin Collection.
Hybrid Aston Martin coupe?
Expand AM dealerships or combine with Ferrari, Porsche, Benz, Audi, Lotus?

Id be neat to drive a tricked out Ford Mustang with Aston Martin engine & upgraded suspension & new AeroRetro body.

Ford/Aston Martin DB10 Coupe?

Wow.

Manumatic, GPS, Bose sound system CD, MP3, Wii.
Touchpanel GPS center console.
Mini wine cooler in trunk>?

Nice Upscale Ford Mustang coupe.