Slurping It Up - Awesome Soft Drink Commercials From Around the World
In the sugar-laden world of the fizzy drink, brand name recognition is all important - particularly since competing brands tend to mimic each other by offering similar tasting products. Back in the day all that you needed was a guy sitting at a table drinking a soda and saying just how delicious it was:
I love how conspicuous the actors are as they try to get as many sips of Coca-Cola as possible in their mouths between lines of dialogue...
But now just drinking the soda on camera then stating how yummy it is won't do the trick. A face pitching a product has become repetitive... boring. Now it is more about pitching a concept instead of the actual item. And this makes for some funny, strange, and sometimes beautiful commercials.
Let's take Pepsi for example:
So... Pepsi not only provides refreshment, but also enlightenment... and horrible facial scarring.
In the same vein, and probably by the same advertising agency, comes this related commercial for Mountain Dew:
Is this the same sacred monastery from the Pepsi ad? Perhaps. Considering that Mountain Dew is owned by Pepsi, it is a distinct possibility.
Which brings up the question: Is Pepsi training an elite corps of hand slapping, ass-kicking ninja warriors to wage a battle royale against the grand master of soft drink manufacturers?
How can Coca-Cola counter such a powerful force?
Hmmm... hand slapping ninjas against an army of... I dunno... parasitic happy creatures? If so, the parasites would win by crawling into the ninjas and eating them from the inside-out.
As an aside away from my twisted soda-war theory, I must admit that the Coke ad is one of the more creative and beautiful pieces of advertising I've seen in a while, a fully realized alternate universe of happy little soft drink people. It would be nice to see a series of commercials set here that build up into some sort of comprehensive story.
Now back to my twisted view...
Let's look at Coca-Cola's answer to Mountain Dew: Vault
Ah! So Coca-Cola's Vault is like a super-serum! And according to the next ad, it augments not only muscles and reaction time, but brain power as well:
It seems that the farmer/inventor has taken to testing his weapons on human targets. Take that you hippie scum!
Notice how these commercials all utilize humor as the primary ingredient for product recognition, with the actual soft drink sort of resting in the background as a simple logo reminding us subtly of what it is we're supposed to buy.
This is not only prevalent in the United States ad campaigns. And while I can't run a "cola war" parallel with these (as they don't have martial arts training or parasitic troop deployment), they are definite cousins to the US ads. Humor is an excellent way to keep a consumer's attention.
The next three commercials are from Scotland for Irn Bru and are, in my opinion, laugh out loud funny:
That kid'll grow up to be a football player. Or grow up to be this guy:
Note how his butt is in the product splash shot of each ad. An odd concept, as it sort'a pulls your eye away from the actual product.
Next up is Thailand. I'm not sure what the name of the drink is (unless it's Aon), but I really love it.
The expression on the father's face when the kid is shining his shoes is priceless.
I've saved the strangest for last (believe it or not). While this is not a new ad campaign (it's from the 1970s), I just had to include it. It is from Germany, for a now defunct soft drink called Fizzi Pop:
What creeps me out is the not remotely veiled child stalker aspect of this commercial. It is creepy in the way that a clown with a pocket full of candy, toys, and condoms can only aspire at being.
I'm not sure how accurate this information is (as I couldn't find any confirmation of it), but the original poster of this commercial on YouTube says that the ad was not well received by the public. He also states that Fizzi Pop was recalled due to high degrees of a certain red dye used as an ingredient. The scariest thing he states is that the company that manufactured this soft drink now makes flea collars!
Teaser Image courtesy of dcJohn via Flickr Commons.