Insanely Irresistible - 10 Fun Ads Showing The Axe Effect Around the World

6. Every Man's Fantasy - Uruguay

Every men's fantasy (at least one of their many fantasies) is in the restroom in a public place, right?

These lingerie stickers were stuck over bathroom doors and on the back of toilet seats to grab men's attention and promote the Axe Effect and Axe products.

Source: Ads of the World

7. Ride It - Dubai

These bus wraps covered public transportation in Dubai and showed a house full of females having fun with none other than an Axe guy.

Source: Ads of the World

8. Double take - France

These mirrors were placed in public places with the female adhesives already attached to the mirrors, so when men walked by they saw themselves between two beautiful women.

Source: Marketing Alternatif

Moving on to some more traditional, yet nonetheless creative print ads.

9. In the tub - UAE

Axe has always been very brave and upfront in their sexual advertising. The example below shows this upfront attitude perfectly.

Source: Ads of the World

10. Plug it, screw it, sharpen it - Saudi Arabia

Below is another print example that uses a sexual message, however this one is done in a much more subtle manner. Or is it?

Source: Ads of the World


What do you think of the Axe Effect advertising? Some say it is degrading and simply too sexual. Do you agree?

Amy Gifford
Featured Blogger

Nov 5, 2007
by Lalla Mira (not verified)

In the Arab world?

I am quite surprised such ads are used in the Gulf countries. I can even say I don't believe that!
I mean, Saudi Arabia? Nooo way!

Nov 5, 2007
by Anonymous (not verified)

I agree..."in the Arab world?"

I agree with Lalla Mira, The Arab world would never allow such an advert.
This whole Blog is For AXE and By AXE - this Blog itself is nothing more than an Entire Advert in itself. Shamefull

Nov 6, 2007
by Preeti Arya (not verified)

Double Standards

I would say Axe has hit the nail on the head with its ad campaign. I mean, guys across the world, including Arabs, have fantasies regarding women. I don't see anything wrong with this, after all this is how nature intended it to be! Those opposing the ad campaign can only be classified as having "Double Standards"! What is so wrong with acknowledging sexual desires? Even more so, when none of the Axe's ads are actually showing anything and are using creative ways of expressing the most humanly desire.
I really admire the creativity behind all the above ads.

Nov 7, 2007
by Amy D. (not verified)

It's no wonder they need to spend so much on advertising...

when the stuff smells worse than cat pee. Forget the official name of female attention, try the official smell of male desperation.

May 12, 2008
by Anonymous

that was great...

that was great...

Sep 23, 2008
by Anonymous


No, males don't "naturally" objectify females. Until you have been raped, chased down the street, or been the object of a cat call, you will understand how demeaning and disgusting these ads are. I am NOT AN OBJECT for your sexual fantasies. I am a person.

Sep 23, 2008
by Anonymous

Excuse me, you will never

Excuse me, you will never understand how sick these ads are until you experience those things I referenced above.