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How Do You Market a Beverage That Looks Like Pee?

by J. Barker
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To be fair, Coors isn't the only beer touting sex as an eye-catcher.  Here are a few others, just to keep you interested - and to hopefully garner more readers:

Hey, baby... That's one big bottle of beer ya got there...Hey, baby... That's one big bottle of beer ya got there...


Of course I want more.Of course I want more.


An Identitty Crisis?An Identitty Crisis?


Ooookay.... enough of that.  Back to Coors.  When it comes to television, Coors has kept their campaigns visually interesting and utilize savvy product placement (pronounced "The product is EVERYWHERE!").



This is an excellent example of product placement.  Think about it.  The entire ad leads up to that one beer bottle... then climbs the bottle, spins around the rim, and avalanches into what?  That's right.  Another beer bottle accompanied by it's best pal - the chilled glass.

Heineken is a different animal altogether with ad campaigns that associate product recognition with the bizarre.



Gah!!!!  Giant man-dog!!!

And aren't you supposed to peel wallpaper first...?



After a few beers I speak with an accent as well: Drunkdumbassian.

 

 

Hey, baby... That's one big bottle of beer ya got there...Hey, baby... That's one big bottle of beer ya got there...


Of course I want more.Of course I want more.


An Identitty Crisis?An Identitty Crisis?


Ooookay.... enough of that.  Back to Coors.  When it comes to television, Coors has kept their campaigns visually interesting and utilize savvy product placement (pronounced "The product is EVERYWHERE!").



This is an excellent example of product placement.  Think about it.  The entire ad leads up to that one beer bottle... then climbs the bottle, spins around the rim, and avalanches into what?  That's right.  Another beer bottle accompanied by it's best pal - the chilled glass.

Heineken is a different animal altogether with ad campaigns that associate product recognition with the bizarre.



Gah!!!!  Giant man-dog!!!

And aren't you supposed to peel wallpaper first...?



After a few beers I speak with an accent as well: Drunkdumbassian.
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Comments
Nov 30, 2009
by Anonymous

Add coloring to beer?

For those lighter beers, IE Urine color, add other Coloring?

Make Darker, richer vs AS IS.

Or mix Beer & Tequila?

Blended Beer with Tequila?

Dec 1, 2009
by Anonymous

Beer it is...

It doesn't take much once you create an image that stimulates the desired demographic. Couple that with repeated exposure and a little event based peer pressure and there you have it! Beer, the undeniable King of all things hang out oriented...

manuel@ lovelyplus.hotgifts.us