How Do You Market a Beverage That Looks Like Pee?
What's strange is that Heineken's print campaigns have more in common with Coor's television campaigns. Both feature surreal environments and massive amounts of product placement.
But it's EKU 28 beer that has my vote as the most realistic advertisement... even if it's a cartoon.
Beer and pee simply go together. Unless it's a nice stout or some such, it looks the same going in as it does coming out.
Just don't pee on a female stick figure's leg. They don't like that.
SOURCE: The Center on Alcohol Marketing and Youth
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