While Google has been battling it out with Apple for quite some time on the hardware front - Droids vs iPhones - and on the mobile advertising side - AdMob vs Quattro Wireless - it now appears to want its own music download service to go mano-a-mano with Apple's iTunes, as well.
While Google doesn't always grasp the brass ring each and every time it circles the digital carousel, in this case, it does have a fighting chance of scoring big if they do it right.
A major component of Apple's core business model is built around its iTunes platform. The music download services has beat out the competition markedly over the years and its been a direct conduit for users to move from apps to hardware, i.e. iPods, iPhones and now the iPad. Google, like Amazon before it, has its eye on the same prize and thinks it came make a dent in Apple's marketshare of 26.6 percent of music downloads (with Amazon in a distant #5 spot) according to an AllNewsMac report.
According to a Wall Street Journal report, while Google has linked to Pandora and iLike music Web sites via SERP results for specific music, it realizes the monetary value attached to these searches - and feels its losing out on an untapped lucrative revenue source.
So, the first step for Google's music service would be a Web store comparable to iTunes where users could purchase and download tracks of music. Then when searchers use Google.com to find a particular group or song, they will be served a link to the company's own music store, most likely by-passing Pandora and iLike (or at least not having them show up on the first page of search results).
While Google and Apple refused to comment on the Wall Street Journal report, Google's push into music retailing makes a lot of sense and would more than likely be well received by music labels that are concerned about the control Apple currently has in the music market.
In a Mashable report, Google introduced technology at Google I/O Conference that would allow Android users to stream music off of their desktop computers directly to their smartphones. This is what a cloud-based subscription service may offer in the future.
The report goes further to say that if your Android-based Google TV could also stream any music you want to your home stereo, that becomes an Apple TV without limiting users to their libraries - a direct blow against another of Apple's hardware products.
There is also an opportunity for automobiles with Android-embedded systems to acquire ease of access. When these products make it to market, Google's ability to access a streaming subscription from your car, your home and your phone could make a Google-branded music subscription service succeed where so many others have failed.
Catching that brass ring would be a major coup for the search engine giant, and could potentially put Apple in overdrive trying to compete? Question is would you chuck iTunes for this type of comprehensive music subscription - or would you need more bells and whistles? Or are you too loyal to leave the tried-and-true iTunes music service? Let us know your thoughts?