Log in   •   Sign up   •   Subscribe  feed icon

Bing To Google: "What's Up With The Five Finger Discount?"

Microsoft tweeted to Google and the world (a few hours ago before this post) to ridicule their top competitor about hi-jacking their 'background images' from their search engine. Bing, which was just a glint in Steve Ballmer's eye back in early 2009 (see "Bada Bing…is Microsoft putting a Hit On Local Search?") feels its' trademark background images belongs in the hands of those that came up with the idea.

Google added a default background image to give users the option of switching to a pastoral setting for their Google Search homepage. As you can see, one would almost think they were transferred to Bing's site by mistake.



Google's Blog indicated today, "Today, we’re introducing a new feature that brings a whole new level of personalization to Google by letting you add a favorite photo or image to the background of the Google homepage. You can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos."

By Bing-ifying their site, users were allowed to customize their backgrounds with other pre-selected images. Bing, on the other hand has featured a rotating photo as its background since it launched. Here is today's.



This led, Bing to volley a tweet broadside at Google to announce to their world that Google was playing dirty pool.



This copy-cat tactic could also be leveled against Bing and Google, as Ask.com (which is barely a player in the search game anymore) was the first search engine to allow users to add themes to their homepage.



So, all's fair in love and search. But Google, shame on you! You are the dominant force in the search engine space. With your extensive labor pool, billions in reserves and marketing braintrust - you couldn't come up with a novel new way to gain a little attention? You really needed to shop-lift?




Please sign up to get my latest updates here.

Ron Callari
Social Media Trends
InventorSpot.com
Follow me on Twitter

Comments
Jun 10, 2010
by Anonymous

who cares about Bing?

who cares about Bing?

Jun 10, 2010
by Anonymous

m$ caught inventing the wheel again

I think google just wanted to watch microsoft claim to have invented something new in the first place.

Ask.com. Ouch.

Jun 10, 2010
by Anonymous

The background just stopped

The background just stopped showing up on google for me now... and Im thrilled I hated having an annoying background I have continued to use google solely becuase of thier so plain and stripped look. Im going to guess that it will return and Ill have to find another engine to use maybe ask or just give up and go use Bing. If this background does not go away I will change my default search engine out of spite of course.

Jun 10, 2010
by Anonymous

Such a non-issue

O.k. First of all I am pretty sure you can (could have) choose to not have a background image... so for all you purists.... there you go.

Secondly... what is Bing trying to claim? That Google "stole" their idea of having a background image? Background images have been around since the command line disappeared. Maybe Bing was the first major (I use the word "major" loosely here) search engine to have a pretty background.... but that doesn't mean they get to gripe whenever someone else puts a background image on their webpage... does it?

We're not talking about search result algorithms... or anything even remotely "state of the art". We're talking about displaying an image in the background here.

Not that anyone really uses Bing... anyways.

Jun 10, 2010
by Anonymous

Google Backround

If you can use custom backgrounds, just put up a blank white one.

Sep 7, 2010
by Anonymous

Go BING !!

Love the way bing is changing the search market, their travel search is simply money saving :) ! movies, sports events.. it rocks.