Coffee makes the world go 'round, and it would be a massive understatement to say that American society can't live without their caffeine fix. But, most coffee chains do not accomodate the need for coffee drinkers to be highly caffeinated 24/7 either. While it may not yet be a business structure on this continent, Tel Aviv has introduced a coffee chain that is working hard to keep caffeine addicts fueled and ready for their next fix.
Cups Tel Aviv
At Cups Tel Aviv, there is no judgement if you are a jittery mess, because everyone else is too at a place where unlimited coffee can be had. Bottomless coffee in itself is not a new concept, as many eat-in establishments will keep refilling your mug when you've ordered a cup, at least as long as you have a food order in front of you. But, this is not the way it works at Cups Tel Aviv, as coffee lovers can leave with their cup of coffee, and throughout the day, keep coming back as the withdrawal starts to kick in.
Effectively, Cups Tel Aviv is a subscription service. For the equivalent of $45 USD per month (per person) coffee lovers can head back into any of the franchises for refills just as thy need them. Those that enjoy coffe but have a lower level reliance on it to function can choose from another payment option - for $27 per month - people get their caffeine fix once per day!
Cup Tel Aviv just simplifies the whole caffeination proess, which is even more important in the morning when coffee drinkers have yet to consume their first cup.
Via: No Camels