The newest water on the block these days is a "developmental"
water. It's for kids and it's called Y Water, as in why not? Y
Water comes in four developmental formulas for kids: Brain Water, Bone Water, Immune
Water, and Muscle Water. Why not?
Y Water is vitamin water for kids, but it seems to pack in more vitamins and minerals
than most adult vitamin waters, which is good. Y water is organic, high
in nutrients, and is low caloric -- 40 calories per nine ounces. The
drinks have 10 or 11 grams of sugar, so the Y waters probably don't taste
exactly like water.
The company has a few gimmicks to pump its water. The product is
packaged to attract kids with its innovative bottle (Y-shaped) and colored
waters. But the clincher is that the Y-bottles can be saved and used as
building blocks, if you purchase the knots that link them
together. Thus why not becomes Y Knot, the motto of the Y
It's all very cute, and doubtless mostly healthy, although I am not weighing
in on the side of more than two teaspoons of sugar in nine ounces of
water. It's certainly more enticing to a child to make water sweet,
sugary drinks make one thirstier.
The Y Water web site is fun and appealing to kids, and it provides
details on the contents of each brainy, bony, immune, and muscled
waters. You can purchase the waters directly from Y Water, where
the Knots are only a penny with a case of 24 bottles of water for $40, but with
shipping and tax you might be paying closer to $60 per case, depending on where
you live. Amazon.com sells Y Water for the same price, but you can
purchase a case with free "super saving shipping."