Bulldog Interactive Fitness Center: Combining Mobile Video Gaming with Exercise

A gym that uses video games to get kids moving? Bulldog Interactive Fitness has found a solution that gets kids off your couch at home, without actually taking away their number one obsession; video gaming. It's a common problem many parents face; there are so many products on the market for children that keep them entranced by their computers or favorite gaming systems. While this on its own isn't a problem, it is when the child isn't finding balance that also keeps them physically active.

When you think about it, the idea in itself really isn't all that creative. There are already video games on the market, such as Dance Dance Revolution, that require your child to bump, grind and get their groove on. Arcades have interactive machines that require kids to pedal bikes, while following a course on the screen or even get into a virtual reality based boxing ring. And just look at all of the hype that surrounded the Wii when it came out a couple of years ago. So, with the technology and products already available on the market, why did it take until 2003 to finally establish a franchise? Combining interactive, mobility based video games with a proper fitness center is obviously genius. Can't argue with that.


The founders of Bulldog Fitness came up with the business plan when their teenage son packed on weight due to immobility. You can almost picture that light bulb appearing in the thought bubble above their heads, as they glanced from their overweight child, to his favorite video game system, to each other, and back again. Sarcasm aside, it was great thinking.

They offer a wide variety of programs depending on your child's age group and level of physical fitness. Teaching everything from how to run, to providing training for school teams, and offering classes like general fitness and yoga. The goal is to make exercise desirable and fun for kids. And it's clear that's exactly who they're catering to, they'll even have your child escorted from school and supervise homework time (balance all around!).


There's bad news if you live in the United States, while the franchise is expanding, the first location in Boca Raton, Florida has yet to open. North of the border, in Canada, however, there are 9 locations. Investors and entrepreneurs alike, I'm not letting you down. Bulldog Fitness has franchise opportunities, so you can open your very own branch of this innovative, video gaming based fitness center wherever your heart desires (or at least within North America). This one sounds like a money-maker to me!

I can only find one thing wrong with this business concept. I can't help but be jealous that the market is only reaching out to children. Who's to say that I find the treadmill anymore interesting than the school-aged demographic?


Check out this interactive children's fitness center or learn more about becoming a franchisee at bulldoginteractivefitness.com .


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Oct 28, 2008
by Anonymous

Bulldog Interactive Fitness

Hey Beth! Thanks so much for writing about our company. I am the founder of Bulldog and I can tell you that I have loved every moment of it! Our franchise is growing rapidly and the kids and parents love the Doghouse.
You know, we started off as an interactive video-game exercise facility - it's the world we live in, and certainly the world that our kids are familiar with. But what we discovered very soon after we opened is that technology is what brings the kids through our door but it's actually the interaction between the members and the trainers that keeps them coming back. All of our clubs now have a full gymnasium where kids - all kids - no matter what their abilities are - play basketball, volleyball, soccer, floor hockey and old fashioned games like dodgball and tag. NO ONE gets benched at Bulldog. We 'lure' the kids in with video games and we slowly get the children who may be shy or non-athletic to join in the fun in the gym - they make new friends, they lose weight if they have weight to lose, they sleep better, they get better at their sport, their school grades go up, and most importantly, they feel better and their self-esteem goes WAY up!! Bulldog is more than video game fitness. We have proprietary curriculum based programs that are Trademarked - P.U.P.S. for pre-schoolers, The Dog Jog learn-to-run program, P.A.W.S. - Pre-Adolescent Workout Sessions for kids 5-8 years old...we have self-esteem classes and nutrition classes...yoga, pilates, ZUMBA and much more. Our franchisees are all wonderful and they all work hard to grow the brand of Bulldog. We are seeking franchisees all over Canada and the USA. We are also speaking to investors in Columbia and Dubai, the UK and Australia.
Work. Play. It's all the same at Bulldog Interactive Fitness - give us a call!!
Thanks again Beth - come by anytime for a work-out on the house!!
Holly Bond, President and Founder
Bulldog Interactive Fitness

Oct 28, 2008
by Beth Graddon-Hodgson
Beth Graddon-Hodgson's picture

Thank you Holly for your

Thank you Holly for your comments and for swinging by the site. It's  a great concept, and I wish you all the best!