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Business Most Hated By Society: Cold Call Bootcamp For Telemarketers



Okay, so telemarketers are people too, but you know as well as I do that there's nothing more annoying than the phone ringing at the most inconvenient time when there's a telemarketer trying to sell you something you neither need nor want. Good telemarketers are the ones that close the deal, and often times, the most effective and successful ones are also the most annoying. So where do telemarketers learn their persuasive skills? Enter Cold Call Bootcamp.

There are multiple cold call training consulting companies, which are a branch-off of more traditional (and occasionally less annoying) sales training seminars. These seminars teach prospective telemarketers about prospecting customers, and sales techniques to close the deal. I can relate to the difficulties of cold calling, through sales experience in recruitment; but it doesn't make the business any less detestable when I'm on the receiving end.

No doubt in these seminars, telemarketers are taught to annoy people during dinner, ignore protests or pretend not to hear statements like "I'm not interested", and manipulate senior citizens by making friends in order to meet their quotas and bring in the big bucks. Annoying or not, telemarketing is a huge business, and the effective yet irritating tactics can't come naturally to everyone; so companies like Cold Call Bootcamp have to work with new recruits.



Beth Hodgson
Innovative Businesses Writer
InventorSpot.com


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Comments

Good Telemarketers are the ones that close the deal?

Hi Beth,

Sales that close via telemarketing are often with people that are too polite to say no to a pushy sales person. When referring to the ability of the telemarketer we are really talking about applying pressure and making people think on their feet and make decisions on the spot. It’s pressure not ability. If telemarketers have such sales ability they would be doing bigger and better things.

It's easier to get buyers to come to you - eventually the business world will get that. Right now most businesses cold call because that's how it's always been done.

Taking a Cold calling approach is easier to do than the stategic thinking and understanding required on how to get streams or prequalified buyers to come to you.

Managers like cold calling because they can blame the sales people when the chips are down for not working hard enough or not being good enough. Rather than looking at themselves as the ones who ultimately have ownership of the sales targets.

I did the Pepsi challenge with cold calling vs not cold calling over 3 years running two separate businesses. The non-cold calling company generated over 500% more revenue (same products) with much lower costs than the cold calling company.

Best

Daniel
http://www.twitter.com/winningyoubiz