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Buzzd Aggregates Foursquare, Gowalla & Other LBS Check-ins

Now you can find out if that local Thai restaurant that just opened is really as good as the ads say they are - or if that nearby music venue is the hottest nightspot in town. Based on geolocation, buzzd will analyze the check-ins closest to you and take your location-based mobile experiences to the next level.

Perhaps if there was a 'solid front-runner' in the location-based social network space, we would not need another app to aggregate all of our incoming location-based data. However, that's not the case. As popular as Foursquare and Gowalla are and now, with Loopt, Google's Latitude and Layar finally starting to show their hands, the field is getting crowded and needs an umpire to tell us "who's on first"" "who's out?"- and who's hit a "home run."

The startup buzzd's app is now available on Androids, iPhones and Blackberrys, compiling data from its base of over one million active users checking into over 500,000 venues per day. The data is collated from all the location-based social networking apps available today - highlighted by Twitter, Foursquare, Gowalla, Brightkite, Loopt, Yelp Whrrl and a slew of others.



The beauty of the app is that it churns through all the local data out there and its "buzzdmeter" can now calculate in real-time measurement the activity of the most popular bars, restaurants and nightclubs in one's local community. For example here are the recent results for New York City over the course of the last 6 hours just prior to me posting this blog.


Users can also track those fellow users in one's local area that are posting - and can actually find your own Facebook friends and Twitter followers and post their "buzzd" ratings to their Facebook wall and/or Twitter feed.


When users broadcast their ratings of venues to a friend, they can also earn real-world rewards like tickets to sporting events and concerts based on their names getting ranked on the "influential leaderboard."

This app is great for throwing all the stats into one hopper to surface the best of the best. However since every thing in the social networking world is based on numbers, larger cities with greater populations will benefit the most from this type of approach - whereas venues in smaller town, while listed, may not ever get "buzzd."

Billed as a "social guide," buzzd would compete to some extent with a similar app called "MyCityWay," which is a destination-navigator aggregator for cities worldwide. It breaks down venues into 50 hyper-local categories, above and beyond just restaurants, bars and nightclubs (see my previous post, titled, "I Did It 'MyCityWay," One-Stop-Shop Location-Based Social Portal For Cities" )

So as mobile check-ins become more and more a conscious form of behavior and a "monetization" model (see "Cost Per Check-in: Has Foursquare Initiated A New Ad Model?") it won't be long before one of the big guys like Facebook or Twitter swoops on down and acquires one of these newly formed aggregators.

In the meantime… consider yourself "buzzd."

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Ron Callari
Social Media Trends
InventorSpot.com
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