Edison Nation announced today that the WD-40® Company is challenging
inventors to come up with a new delivery system for the product's many uses and
to create new product concepts that have wide-reaching applicability and purpose, like
WD-40. Put your thinking caps on, these tasks are both difficult; your
solutions must be innovative and patentable.
The first challenge -- you don't have to take on both -- is to create
an innovative way to deliver WD-40 to end users. To do that, you need to
think beyond the application of the Smart Straw®, the Blast, and the No-Mess
Think about the product's many uses, supposedly the number is up to 2,000,
and they are all listed on the WD-40 official website.
Beyond the three packaging options already in use, what group of users might be
helped by a different delivery system? With new technologies coming
out every day, are there other applications for WD-40, such as nano-technology,
that would be more appealing in a different form?
As for the second challenge, creating a new product for the company's line,
do consider the current products in the WD-40
family. Products like Spot Shot®, X-14®, and Lava®, are tough cleaning
products of DIY'ers, as well as the myriad of plumbers, carpet layers, house
cleaners, and others that use WD-40's products professionally.
The company claims that WD-40 is in 83 percent of American households, so
that gives you the idea that what WD-40 is looking for is not a niche product,
but something everybody needs. Look at how WD-40 describes its line of
products: [The Company] "offers a complete line of products to help
you accomplish almost any task, including the clean up afterward."
Now, the rules are posted at Edison
Nation, which makes these general suggestions:
Your product concept must:
- Be innovative and
- Feature both utility and
- Be consumable - not a
tool, device or piece of equipment (or if a device, very simple to make
- Be demonstrable, creating
a positive and observable change
- “Connect. Protect. Fix.
- It is not necessary to
submit scientific formulas or product formulations.
- Identify the Who, What and
- Who is the
- What will they use
your product for?
- Where will they
purchase the product?
The deadline for submissions is May
20, 2009 at 11:59 PM,
Pacific Time. The winner will receive a $2,500 advance and a
"generous percentage of sales for up to 20 years." My
advice, as always, is to read all legal documents very carefully and, if you
have questions, get them answered by knowledgeable persons before you sign or