Calling all Inventors of Hardware, Lawn and Garden Inventions
If you are an inventor of new products relating to: Hardware & Tools; Lawn, Garden & Outdoor Living; Paint & Accessories; Homewares; Plumbing & Electrical; Storage & Organization; or need help with International Sourcing, this National Hardware Show is place to be.
Most inventors think that they need a patent and a prototype before attending such a trade show. NOT TRUE. The fact is, I’ve attended these shows, while representing inventions, for over three decades – so I’ll let you in on the secrets.
First, you attend the show, you do not pay the big bucks to have an exhibit booth. This allows you time to walk the entire show, which will take a day or two, and see every exhibitor, talking to those with promise.
Second, the attendance price is normally free, or under $100, airfare and hotels are cheap, so for a budget of $300 to $1,000 you can attend an entire three day show, all expenses paid. Why pay $5,000 for a patent, or for expensive prototyping, when you may find a manufacturer who can potentially help you fund your invention project, and save you the risk and investment?
Third, at the show, you are there to listen, not pitch your invention. Therefore, you never have to show anyone any trade secrets or patentable subject matter relating to your invention. All you need to do is be able to talk briefly about the potential benefits and advantages of your invention, just to get in the ballpark of conversation.
Forth, follow the teachings on Docie.com, Trade Shows webpage, and you will learn how to find the markets for your invention, the distribution channels, who the potential manufacturers are, the right contact people, the companies idea submission procedure, their track record of working with other inventors, pricing for your product, potential sales revenue, competitive information, risks and obstacles you may face, and much more important information that you would otherwise never be able to obtain at one location, and in such a short period of time.
If you are working with a marketing company, and they are not attending this trade show, get someone else, because they are not seriously in the game.
Fifth, the United Inventors Association is hosting a one-day seminar for inventors on May 3, the price of which includes admission to the show.
If you can not attend this show, contact some of these reputable companies who plan to be in attendance: America Invents, Docie Marketing, and Lambert and Lambert, all of whom have experience in hardware, with working this show, and are seasoned marketers. Some charge a fee, and others charge commission only.
Ron Docie, Sr. is President of Docie Marketing and Docie Development. He is the author of The Inventor's Bible, How to Market and License Your Brilliant Ideas, and has successfully commercialized new products and technology for himself and his inventor clients for over three decades.