Celebrate St. Patrick's Day with Irish Spring's Fun New Ad Concept

Irish Spring Body Wash is using St. Patrick’s Day to launch a Get Irish Now campaign.

Similar to this past Christmas' Elf Yourself campaign from Office Max, the Irish Spring campaign lets users upload their own photo, select from a variety of facial accessories like mustaches and pipes, head pieces,leprechaun hats or berets and select an Irish-themed background and a body.

After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.

Go Get Irish Now!

What do you think of these viral campaigns? Allowing the user to literally interact with the product and promotion by inserting their own picture?

Does this promotion get the Irish Spring message across?