Chevy Super Bowl Commercial Becomes Most Watched Commercial Of All Time


This year, GM (Chevy) hit the Super Bowl hard with a series of six commercials. Chevy also awarded a brand new Camaro Convertible to MVP Aaron Rodgers. GM had skipped the expensive Super Bowl ad market for the past two years in the wake of its financial troubles, but came screaming back with a vengeance. 

And with a record-breaking audience, GM returned at just the right time. The Super Bowl averaged 111 million viewers, but more viewers tuned in at certain times--particularly the fourth quarter. And this helped push Chevy's ad called "Ms. Evelyn" to record-breaking numbers. The ad was seen by 119,628,000 people, according to Nielsen. That breaks the all-time record set during last year's Super Bowl by Doritos, when 116,231,920 gathered around the collective couch for one of its commercials. 

It's pretty good that Chevy was able to break a record, because frankly, its commercials paled in comparison to other spots. Despite the fact that the company had six commercials, I barely remember one. The Camaro commercial that set the record was a creative but forgettable spot centered around two ad men narrators pitching their perfect Camaro commercial--changing backgrounds, changing women drivers and a big finale where the Camaro soars off a roof and onwards to a school parking lot--a school where she's a teacher.  Interesting enough, but no way I'd be talking about it now if it hadn't won the "most viewed" spot. 

All of the commercials on Nielsen's list of "Most Watched" came during the fourth quarter of the game except for one--a third quarter NFL ad. Chevy also captured the second spot with a Cruze commercial that was seen by 119,333,000 viewers. 

Nielsen agreed with AdBowl in awarding Volkswagen's "The Force" Passat ad the top spot for "Most Liked Commercials" of the game. 

Without further adieu, here's the most watched commercial ever...

Via Nielsen 

Feb 16, 2011
by Anonymous

And then?

So what? It really matter not how many people watched the ad. What matters is how many sales the ad translates into.

I'd guess not that many.

Advertising that doesn't result in sales is just art.

Feb 16, 2011
by Chris Weiss

True Enough

But advertising that isn't seen by anyone is useless art.