Chinese Internet Entrepreneurs List Luis Suarez Biting Bottle Opener Keychains

Well, that didn't take long: almost two dozen sellers at China's immense Taobao online shopping mall have begun advertising “The Suarez Bottle Opener”, a keychain-sized tribute to one of the 2014 FIFA World Cup of soccer's most notorious incidents.

For those who haven't heard and/or have spent the past few days in a drunken stupor, “the bite felt 'round the world” occurred in the 79th minute of a pivotal game between Uruguay and Italy. With the score tied 0-0, Uruguayan star forward Luis Suarez was seen to lunge at Italian defender Giorgio Chiellini from behind, chomping down on the stunned player's shoulder and leaving a visible bite mark.

Video evidence notwithstanding, Suarez maintained his innocence stating, in a post-game interview with Uruguay's Channel 10, “These are just things that happen out on the pitch. It was just the two of us inside the area and he bumped into me with his shoulder and that's how my eye got like this as well. There are things that happen on the pitch and you should not make such a big deal out of them.”

Tell it to China's internet entrepreneurs, Luis! Within 24 hours of the incisor incident occurring, ads began popping up at Taobao for the “The Suarez Bottle Opener” keychain. Most of the ads feature the same image of the opener in action against an American beer bottle such as Budweiser or PBR – the sellers have already targeted their market and are sharpening their fangs, as it were.

As for pricing, the listings range from 888 yuan to 9,999 yuan ($142 to $1604) but don't let the stickers shock you: pricing is expected to be adjusted downward once the product is actually in stock. That's right, everyone's merely accepting pre-orders and assembling waiting lists as the bottle openers have yet to be manufactured. There are even a couple of listings at

“We are preparing for manufacturing,” stated Ouyang, one of the Taobao vendors who also claims to have designed the opener, “and consumers who like the design can follow us.” Oddly, considering this is China, Ouyang attributes the delay in producing the item on concerns about the portrait copyright. Similar issues derailed a detailed Steve Jobs action figurine we reported on in 2010 but the Suarez figure need not be as realistic; the goal is to open your beer. (via ECNS)