Christian Dior Gets On The Luxury Mobile Phone Bandwagon

What is the My Dior Luxury Mobile Phone all about?

In keeping up with the Jones’ (or in this case the Pradas and the Armanis) news sources have revealed that Christian Dior has unveiled its new Luxury Mobile Phone, My Dior, specifically for the China and Russia marketplace. At an estimated price of $5,000 US dollars per mobile phone, it is the Dior name on this fashion Luxury Mobile Phone and not its components that merit the very hefty price tag.

Does the My Dior Luxury Mobile Phone have any unique features?

One could effectively argue that the answer to this question really doesn’t matter, as no phone could be that special at that price. Made by the French ModeLabs Group, this Luxury Mobile Phone is a little bit bigger than a USB thumb drive and features a touch-screen and camera that are cute but hardly extraordinary. The Swarovski crystals added to the faceplate add a dash of splendor, but not $5,000 dollars worth!

In addition to these cell phone features, My Dior does have one unique shining star, so to speak. This new fashion Luxury Mobile Phone comes with a mini mobile phone that resembles a USB key. What this means for users in China and Russia is that they can place the main mobile phone in a handbag while using the mini mobile phone to make phone calls. (Why anyone, besides someone suffering from multiple personalities, would want to do this isn’t quite clear.)

What are the sales expectations for the My Dior line of Luxury Mobile Phones?

According to Dior’s Chief Executive, Sidney Toledano, the company is expecting to sell a minimum of 10,000 mobile units to the Chinese and Russian markets in this beginning period with an expectation of reaching an annual sales figure of £200 million pounds (that’s $400 million bucks) for future sales. In his words:

“The hope is to increase the sales of the phones in the same way that we have developed our watch and jewelry lines. “

Good luck, Sidney and the fashion house of Christian Dior.

I think you will need it.

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Comments

Aug 17, 2008
by Anonymous

I don't get why mobile phones needs to be so thin these days...if they continued with medium large and such sizes then they could squeeze more tech things in and also other stuff in.

Aug 18, 2008
by M Dee Dubroff

thin mobile phones

Hi there-

You raise an interesting point.

Mobile phones are not only getting thinner but also smaller, don't you think?

Soon they may even be invisible! (LOL)

Thanks for your thoughts.

I appreciate them.

Yours in Words,

M Dee Dubroff

Russian Innovations

Aug 18, 2008
by Anonymous

yep

thats true at the very least close to invisible and there is no point with smaller and thinner phones.

Aug 18, 2008
by M Dee Dubroff

smaller and thinner

Don't you wonder sometimes where it will all stop? Maybe toothpick size will work. God knows how!

Thanks for your thoughts.

Yours in Words,

M Dee Dubroff

Russian Innovations

Aug 18, 2008
by Anonymous

Respectfully disagree

I'm not certain that you really give fair consideration to the design and execution of this phone. Unlike the Dolce and Gabanna Razor by Motorola which was an gold Razor with logo etching, this device is iconically Dior throughout.

I assure you that the materials and craftsmanship used in many of the Dior handbags do not justify their pricetags, many of which are upwards of $5,000. Why you would expect their handset to be any different?

The fact is, it could be argued that the phone is a better value as it will be used every day, unlike bags, shoes and outfits that are rotated in and out of a wardrobe. Here is a way for someone to again identify themselves with the lifestyle that Dior represents.

Clearly enough people desire this as the supported by the emergence of devices from Tag Heuer, Armani, Prada and the celebration of 10 years in business of Vertu (avg prices at $7,000).

You will see this product, and many competitors, in the US market soon as the wealthy begin to chase the newest, most hyped products in the handset sector; as they have in automotive, shoes, handbags, optics, etc.

Aug 19, 2008
by M Dee Dubroff

My Dior phones

You do raise an interesting point.

Thank you for your comment.

Yours in Words,

M Dee Dubroff

Russian Innovations

Aug 24, 2008
by Anonymous

Nirodha

Yes, I can see Chinese consumers rushing to buy this; as their culture is very status oriented and showy. Here where I live - in New Zealand - one frequently sees the Chinese, going about their day-to-day, in every luxury brand they can get their hands on. It's almost amusing to me really. ;)

I like nice things too, and I'll frequently buy designer clothes. However, I'll only do so if I can get a great deal on them - I work in fashion, so I know how much clothes cost to produce, and when I'm being overcharged for them.

Things I wont spend a lot of money on, simply because their luxury or designer branded, are:

1. Cars (i.e. BMW and Mercedes) - They decrepiate too quickly to be of any real value to me. And, I don't spend enough time in them to justify spending big on one.

2. Cell Phones - All the luxury and designer phones I've encountered are very low tech compared to ones I can spend just $500+ on. Also, frequently the $500+ ones look nicer.

Aug 25, 2008
by M Dee Dubroff

Hi Niirodha

I agree with you about designer clothes and items and their exorbitant cost.

We are so status-conscious that we almost get what we deserve by spending so much on some of these items, don't you think?

Thanks for your comment.

I appreciate it.

Yours in Words,

M Dee Dubroff

Russian Innovations