Christian Dior Gets On The Luxury Mobile Phone Bandwagon
What is the My Dior Luxury Mobile Phone all about?
In keeping up with the Jones’ (or in this case the Pradas and the Armanis) news sources have revealed that Christian Dior has unveiled its new Luxury Mobile Phone, My Dior, specifically for the China and Russia marketplace. At an estimated price of $5,000 US dollars per mobile phone, it is the Dior name on this fashion Luxury Mobile Phone and not its components that merit the very hefty price tag.
Does the My Dior Luxury Mobile Phone have any unique features?
One could effectively argue that the answer to this question really doesn’t matter, as no phone could be that special at that price. Made by the French ModeLabs Group, this Luxury Mobile Phone is a little bit bigger than a USB thumb drive and features a touch-screen and camera that are cute but hardly extraordinary. The Swarovski crystals added to the faceplate add a dash of splendor, but not $5,000 dollars worth!
In addition to these cell phone features, My Dior does have one unique shining star, so to speak. This new fashion Luxury Mobile Phone comes with a mini mobile phone that resembles a USB key. What this means for users in China and Russia is that they can place the main mobile phone in a handbag while using the mini mobile phone to make phone calls. (Why anyone, besides someone suffering from multiple personalities, would want to do this isn’t quite clear.)
What are the sales expectations for the My Dior line of Luxury Mobile Phones?
According to Dior’s Chief Executive, Sidney Toledano, the company is expecting to sell a minimum of 10,000 mobile units to the Chinese and Russian markets in this beginning period with an expectation of reaching an annual sales figure of £200 million pounds (that’s $400 million bucks) for future sales. In his words:
“The hope is to increase the sales of the phones in the same way that we have developed our watch and jewelry lines. “
Good luck, Sidney and the fashion house of Christian Dior.
I think you will need it.
M Dee Dubroff
Fashion and Technology Innovations