Cookie Café Markets Its Brand By Notifying Patrons When Cookies Are Hot!

Some of the most successful businesses are those that take their common concepts to new levels with simple marketing concepts. Specialty's café and Bakery certainly has been taking notes, because they've added a unique service to benefit those who frequent their chains.

Specialty's Café and Bakery sends out notifications via their Warm Cookie Radar which tells people exactly when cookies are fresh out of the oven, and at which café they can find the warmest cookies with chocolate just waiting to scald! With the introduction of the Warm Cookie Radar, this café and bakery has already boosted their visibility, and it just might help them to capture the cookie market in the Bay Area.

Via: Springwise