A freshman studying industrial design at the College For Creative Studies in Detroit undertook an ecological revamp of Coca Cola bottles and packaging for his mid-term project. Funny thing happened on the way to handing it in; Andrew Kim's design fans started blogging it and Kim is getting rave reviews internationally for the design. The Eco Coke Bottle is brilliant!
The Eco Coke Bottle: ©Andrew Kim
Kim, a South Korean native, is a multi-talented artist and designer, even at a very early stage in his design education. Kim not only created a square Coke bottle that would waste no space in a shipping container, but he re-engineered its production, using sugar cane byproducts to make the 'plastic' bottles 100 percent green!
The concept of a square bottle alone increases space in Coke's cartons and shipping containers by more than 30 percent. And the square shapes means that the bottles are stackable; how much easier does that become for retail storage and consumer refrigeration? But that's not all... thoughtfully, Kim provides a corner station for drinking out of the bottle, making it much easier to drink out of a square bottle.
Eco Coke Bottle: ©Andrew Kim
But Kim's packaging looks simply stunning. He's created a more elegant package for Coke than it's ever had, rounding the corners of the soda box and allowing the seductive graphic to carelessly wind around the bottle like a sash. Square is definitely not the thing that jumps out at you.
These are Andrew Kim's early sketches. You can see what his design intentions were all the way through. And he achieved them.
Eco Coke Bottle, designer sketches: ©Andrew Kim
I hope that Coca Cola takes a serious look at Andrew Kim's Eco Coke Bottle. His ideas have great merit, and he has shown a lot of respect for the company in his design.
DesignFabulous via My Green Austrailia