Got the dieting blues?
You've all heard that joke about a chubby guy or gal being on a "see food" diet. Well, a Japanese company named Yumetai seems to have given some serious thought to the matter, creating dieter's sunglasses with deep blue lenses that make the food you're eating look, well, disgusting.
Now you know why food isn't blue
There's more to it than that - according to Yumetai, there's a scientific explanation behind these sunglasses and the lenses are blue for a very good reason: the color blue acts to calm the brain's appetite center.
At the same time, the lenses block rays of red light which tend to stimulate the appetite. Make sense? Hey, if you're a desperate dieter you'll believe just about anything but if you think about it, there aren't many obese Japanese walking around outside the sumo dojo.
This colorful 3D graph adds cred to Yumetai's site
If you want to put the diet sunglasses to the test, you can order them online from the Yumetai website for just 1,890 yen (about $19) plus shipping. The aviator-style sunglasses weigh just 25 grams (about an ounce) and are made in Japan.
Considering the many millions of dollars Americans lay out on diet remedies every year, it may be time for a new approach.
Plus, the fact that many fattening foods already look disgusting doesn't seem to stop those intent on pigging out in style. What have you got to lose? Well just maybe, your appetite!