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Disney Ads Put Humor Into Star Wars Weekends

The concept of Star Wars and Disney joining forces has always struck me as a little odd.  I believe it all started when George Lucas and The Walt Disney Company brought in Francis Ford Coppola (of all directors) to make the Michael Jackson epic music video Captain EO for Disney's EPCOT Center.

This special effects laden music-fest was a huge hit and remained a "must-see" show for years until Mr. Jackson's alleged naughty activities led to it being pulled from the park.  It was such a success that Lucas teamed with Disney again, first on Star Tours-a flight simulator ride set in the Star Wars universe-and then on a live show, The Indiana Jones Epic Stunt Spectacular.

Star Wars Weekends began in 1997, corresponding with the release of the "special editions" of the original film trilogy.  The event includes celebrity appearances, a stage show, special merchandise, parades, hotel specials, and the very popular "Jedi Training Camp."  All of this on top of the normal Disney fare of rides and shows makes for quite a busy day.

Disney angled for humor in this year's advertising campaign, merging the Disney entertainment ethic with the unique character and vehicle designs from the Star Wars universe.

1. Chewbacca




Wookiees don't pull people's arms out of their sockets if you take them on a roller coaster now and then.



2. Yoda




Yoda just found out that there was a pay cut in the grounds keeping department.  Mickey's head is in trouble.



3. Darth Vader




As a Star Wars junkie, I've seen all of the movies, watch the TV show, and have read pretty much all of the books and comics.  Anakin Skywalker (a.k.a. Darth Vader) had to grow up really fast.  He missed all of the fun of being a kid.

Let's cut Vader some slack and let him enjoy some rides.



4. AT-AT




I wish I had one of these.  Parking would be so much easier...



5. General Grievous




Poor Grievous.  First Palpatine manipulated him, then he was pretty much destroyed.  To top it off, he became the prototype for Vader's suit technology.

Candy, balloons, and toys would do this guy a world of good.



6. Darth Maul




Before being chopped in half by Obi-Wan, Maul had a soft side...

This year's (2010) Star Wars Weekends continue at Disney's Hollywood Studios until June 13.

SOURCES: Ads of the World, StarWarsWeekends.net




John Barker
Clever Ads, Promotions and Marketing
InventorSpot.com