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Distilled Innovation: Whiskey In A Can

Scottish Spirits Ltd., a Glasgow Scotch whiskey distiller, has been around since 1896, distilling and exporting blended whiskeys.  Now, with a new distribution center in Panama, Scottish Spirits is bottling booze that's a little more at home in Latin America and the Carribean - rum, vodka, tequila, and... whiskey in a can?

Yep.  Scottish Spirits is breaking with its 115-year history (as well as every other Scotch maker's) and canning its blend - much to the industry's disgust.

 

Scottish Spirits Blended Whiskey in a can for the first time.Scottish Spirits Blended Whiskey in a can for the first time.

 

The Scotch Whisky Association has reportedly said it would ban the cans for breaching international labeling rules because there is a representation that the consumer is buying real Scotch, when he isn't.

Scottish Spirits is 'thrilled with the idea," however, and is looking forward to its 12 ounce whiskey can becoming a part of more and more lifestyles.

"It's lightweight and portable and entirely recyclable," said CEO Manish Panshal, adding that it's a perfect choice for outdoor activities.

No, the whiskey in a can is not available in the U.S.

 

Daily Mail, Scottish Spirits

 

Comments
Jan 18, 2011
by Anonymous

wonder how it tastes??

Darn cant have any in the US, darn import rules.