Drive Through Fashion Shopping: Target To Go Sells Rodarte Line
The holiday shopping crunch is on, and shoppers no longer have time to dwell on the purchases that they're planning to make. That's why shops that feature a drive through, fast food style of shopping environment ideal because they allow shoppers to get in and get out!
To preview the new Rodarte line for Target, the Target To Go pop-up shops have been setup. At these shops, shoppers cannot feel the fabric or try on the clothing. But, the can make their selections from a menu board and display windows. To order, they check off their items on a clipboard, and for those holiday shoppers who are really in a bind, what Target To Go offers is even simpler - all items come gift wrapped!
The concept of a shop like Target To Go is an interesting one. It sort of bridges the gap between shopping online and shopping in a retail store. It's hard to say if it will take off, because the type who like to shop in stores like the full experience of interacting with the fashions.